This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Associate Principal Engineer, CRM Salesforce Marketing Cloud in India.
This is an exciting opportunity for a senior technology professional to lead the design and delivery of enterprise-scale CRM and marketing automation solutions within a highly collaborative digital engineering environment.
You will play a strategic role in architecting and implementing advanced customer engagement ecosystems using Salesforce Marketing Cloud and related technologies.
The position combines hands-on technical expertise with consulting, solution architecture, and client-facing leadership responsibilities across complex digital transformation projects.
You will collaborate with cross-functional teams to build scalable, secure, and data-driven marketing solutions that enhance customer journeys and business performance.
The role also offers strong exposure to pre-sales activities, architecture workshops, integrations, and enterprise-level implementation strategies.
Working in a fast-paced and innovation-focused environment, you will contribute directly to large-scale digital experiences while mentoring teams and driving technical excellence.
Accountabilities:
- Design and implement scalable and secure CRM and marketing automation solutions using Salesforce Marketing Cloud and related Salesforce technologies.
- Collaborate with stakeholders to understand business requirements and translate them into effective technical architectures and customer engagement strategies.
- Conduct architecture workshops, solution discussions, and technical consulting sessions with clients and internal teams.
- Develop integration strategies connecting marketing platforms with CRM systems, CMS platforms, analytics tools, CDP/DMP systems, and third-party applications.
- Create technical architecture diagrams, integration flows, solution blueprints, and implementation documentation.
- Lead end-to-end implementation and deployment of marketing automation solutions while ensuring best practices, governance, and scalability.
- Build demonstrations, prototypes, and proof-of-concepts to support pre-sales and client solutioning initiatives.
- Serve as a subject matter expert for customer journeys, personalization, automation, analytics, and campaign optimization.
- Mentor project teams and provide technical guidance, reusable frameworks, and knowledge-sharing support.
- Deliver training and enablement sessions for internal teams and external stakeholders on platform capabilities and governance standards.
- Collaborate with consulting, delivery, and pre-sales teams to ensure successful project execution and high client satisfaction.
Requirements:
- 10+ years of experience in CRM, marketing automation, or enterprise application engineering roles.
- Strong hands-on expertise with Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, and Contact/Data Designer.
- Proven experience designing and implementing complex enterprise solutions across Salesforce ecosystems, including Sales Cloud, Service Cloud, and Community Cloud.
- Advanced knowledge of Salesforce Marketing Cloud modules such as Mobile Studio, Content Builder, Audience Builder, Personalization Builder, Interaction Studio, and Salesforce Einstein.
- Strong development expertise in AMPscript, SQL, and SSJS.
- Good understanding of HTML, CSS, JavaScript, jQuery, JSON, Apex, Visualforce, and Lightning Web Components.
- Experience integrating marketing platforms with CRM systems, CMS platforms, analytics tools, and enterprise applications.
- Strong understanding of APIs, enterprise integration patterns, and data flow architecture.
- Excellent communication, consulting, stakeholder management, and presentation skills.
- Proven ability to lead technical workshops, mentor engineering teams, and manage client-facing engagements.
- Bachelor’s or Master’s degree in Computer Science, Information Technology, or a related field.
Benefits:
- Opportunity to work on large-scale global digital transformation and CRM engineering projects.
- Exposure to advanced marketing automation technologies, enterprise integrations, and customer engagement platforms.
- Collaborative and innovation-driven work culture with strong opportunities for professional growth.
- Access to diverse projects across industries and international teams.
- Continuous learning environment with certification support and technical upskilling opportunities.
- Flexible and dynamic work environment focused on creativity, engineering excellence, and collaboration.
- Career advancement opportunities within a rapidly scaling global digital engineering organization.