Business B2B Content Writer

Objective

Support client in scaling high-quality B2B content production across multiple channels, ensuring fast turnaround times and strong first-draft quality with minimal revisions.

Profile Overview

Client is seeking a reliable, experienced B2B content writer to support a rapidly growing content pipeline. The ideal candidate has strong experience writing for B2B audiences and can translate briefs into compelling, outcome-driven content across formats.

This role requires someone who can work efficiently, adapt to brand voice guidelines, and collaborate directly with internal stakeholders.

Scope

• Starting at 20 hours per week (90 hours/month), Ongoing, long-term engagement
• Expected volume: ~15–20 pieces of content per month (often repurposed across channels)

Responsibilities

• Create high-quality content based on provided briefs
• Produce content across formats, including:
  • Landing pages
  • Blog posts
  • Newsletters
  • LinkedIn posts
  • Paid ads
  • Email content
• Adapt content for multiple channels (e.g., turning one topic into blog, email, and social posts)
• Ensure content is outcome-driven (focused on user benefits, not just product features)
• Deliver strong first drafts with minimal need for revisions
• Collaborate directly with internal team via Slack and other tools
• (Optional / Nice-to-have) Upload and format content within CMS (Flexi)

Skills and Qualifications

• Proven experience in B2B content writing (required)
• Strong ability to write across multiple formats and channels
• Experience with: Landing pages, Thought leadership and blog content, Email marketing and newsletters, and LinkedIn and paid media copy
• Ability to follow structured briefs and provide feedback when needed
• Strong understanding of outcome-driven messaging
• Excellent time management and ability to meet deadlines
• Familiarity with CMS platforms (Flexi or similar) is a plus
• Travel industry experience is a bonus, but not required

About Client

Client is a B2B travel management platform designed to help companies book, organize, and track business travel in one centralized solution. As part of the broader brand, it focuses specifically on business customers, ranging from SMBs to enterprise clients.