Campaign Operations Manager (CRM / Funnel-Based)

ABOUT US

We’re a family-owned kitchen, bath, and flooring remodeling company based in Southern California, with over 40 years in business.

Our mission is simple: improve people’s lives by transforming their homes while delivering a smooth, hassle-free experience.

ROLE OVERVIEW

We are looking for a hands-on, numbers-driven Campaign Operations Manager who can own campaign performance end-to-end.

This role is not about managing tasks—it’s about driving results.

You will be responsible for:

• Executing campaigns (calls, SMS, email, automation)
• Understanding how leads move through the funnel
• Identifying where performance is breaking
• Taking action to improve outcomes

You will start by working inside the system and executing campaigns, then grow into owning strategy, performance, and results.

WHAT YOU’LL BE RESPONSIBLE FOR

• Reactivating old and inactive leads through calls, SMS, and email
• Executing campaigns inside a CRM (GoHighLevel or similar platforms)
• Managing the full funnel: Lead → Contact → Appointment → Conversion
• Monitoring campaign performance and identifying drop-offs
• Taking action to improve conversion rates and outcomes
• Supporting outreach efforts to hit weekly appointment targets
• Testing and iterating messaging, sequences, and workflows
• Ensuring campaigns are set up correctly before launch
• Reporting on performance and identifying opportunities to improve

IMPORTANT ROLE STRUCTURE

All hires will begin as a Campaign Coordinator for the first 3 months.

This phase is hands-on and execution-focused, including:

• Calling leads (cold and warm)
• Sending SMS and email follow-ups
• Executing campaigns inside the CRM
• Learning how the funnel works in real time

This is an evaluation phase, not a training-only role.

Candidates who demonstrate ownership, performance, and results will move into the Campaign Operations Manager role.

WHAT WE’RE LOOKING FOR

• Someone who can execute AND think about performance
• Comfortable working directly with leads (calls, SMS, email)
• Able to understand and improve campaign results—not just build them
• Strong problem-solving skills when campaigns are not performing
• Self-sufficient and takes initiative without waiting for instructions
• Comfortable working in a numbers-driven environment

REQUIREMENTS

• 2–4+ years in marketing, campaign operations, or similar roles
• Experience working inside a CRM (GoHighLevel, HubSpot, ActiveCampaign, etc.)
• Experience executing campaigns (email, SMS, outreach, automation)
• Exposure to lead generation and follow-up workflows
• Ability to understand basic funnel metrics (leads, bookings, conversions)
• Strong communication skills
• Comfortable in a fast-paced, performance-based environment

NICE TO HAVE (NOT REQUIRED)

• Experience with GoHighLevel (GHL)
• Experience with high-volume lead pipelines
• Experience with outbound outreach or appointment setting

COMPENSATION

$8/hour + Incentive Commission (Overrides on Team Performance)
Quarterly Bonuses based on system performance

BENEFITS

Weekly Pay
Health Stipend
1 Week Paid Vacation (after 1 year)
National Holiday Bonus
Referral Bonus
Contests and Spiffs
Growth Opportunities
Continued Training & Development

WHO THIS ROLE IS FOR

✔️ People who are comfortable executing and working inside systems
✔️ Candidates who want to grow into owning campaign performance
✔️ Individuals who are willing to be hands-on and results-driven
✔️ Those who can adapt, learn fast, and improve outcomes