CRM & Engagement Marketing Manager (f/m/d)

As a CRM & Engagement Marketing Manager (f/m/d), you will define and execute our overall engagement and lifecycle marketing strategy across B2B and B2C health and lifestyle products. You will design end-to-end user journeys and campaigns that deepen relationships, maximize retention, and turn users into advocates, combining strategic ownership with strong hands-on execution across email, push, in-app, and web.
 
You will also lead partner alignments and co-develop engagement programs with external stakeholders, acting as a key connector between Temedica and its ecosystem. Data-driven decision-making, AI-powered tooling, and cross-functional collaboration are at the heart of how you work.

Maternity-cover (12-18 month)

Engagement Strategy & Journeys

• Develop and own the engagement and lifecycle strategy for B2B and B2C products, defining goals, KPIs, and roadmaps with product and commercial teams.
• Map and design end-to-end user journeys across digital touchpoints, from onboarding to advocacy, and continuously evolve them based on data and insights.
• Lead partner strategy development and alignment workshops, co-creating engagement programs and best practices with external partners and agencies.

Lifecycle & CRM Campaign Management

• Plan, set up, and execute CRM campaigns across email, push, and in-app channels, including onboarding, activation, re-engagement, and win-back journeys.
• Segment audiences and apply personalization tactics for both B2C and B2B user groups.
• Maintain the campaign calendar and ensure execution is aligned with strategic priorities.

Content, Community & Automation

• Create and manage content across all channels (CRM, social media, website, in-app), ensuring a consistent tone of voice in German and English.
• Use AI and automation tools to scale personalization and content creation efficiently.

Data, Reporting & Optimization

• Monitor engagement KPIs (activation, retention, NPS, churn, CLV), build dashboards, and run A/B tests to continuously improve journeys and campaigns.
• Conduct cohort and funnel analysis to identify drop-offs and opportunities.

Stakeholder Management, Tooling & Compliance

• Act as the internal engagement consultant and knowledge hub, partnering with customer success, product, and sales to drive adoption and retention.
• Lead external partner alignments and workshops, providing frameworks and enablement materials to embed engagement best practices across the ecosystem.
• Own and optimize the CRM, CDP and engagement tech stack also in collaboration with the product, engineering and data team (e.g. HubSpot, Customer.io etc.) and ensure GDPR compliance across all activities.

Must-Have

• 4-6 years of experience in engagement, lifecycle, retention, or CRM marketing in digital health, consumer apps, or SaaS, with a proven track record across multiple channels.
• Hands-on experience with CRM and lifecycle platforms (e.g. HubSpot, Customer.io, Brevo, Salesforce) and familiarity with automation, personalization, and AI-powered tools.
• Strong skills in copywriting and content creation in German and English, with the ability to write empathetic, impactful text across channels.
• Confident in external partner management, including leading alignment workshops, co-developing programs, and consulting stakeholders on engagement best practices.
• Strong analytical mindset with the ability to translate data and funnel insights into strategy and concrete actions.
• Data-driven, structured, and detail-oriented way of working.

Nice-to-Have

• Experience in healthtech, pharma, or lifestyle industries.
• Familiarity with gamification, loyalty, community programs, or behavioral science.
• Technical fluency in APIs, integrations, HTML/CSS for email, or advanced AI use cases.

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient - so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers. Based on a B2B SaaS business model, we so offer novel data monitors that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine reality. Finally!You want more? There are a bunch of things that Temedica offers its employees - and we’re talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there’s much more that we do to support our Temedicans, for example:

• 150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options. Whether it's internet at home, a BahnCard or public transport, Kindergarden subsidy, paid time-off, or even your dream workation, the choice is yours to make. And yes, we've also got your back for the long run. Our company pension scheme offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits. Mix and match these benefits to create a personalized package that suits your preferences and enhances your work-life balance!
• Hybrid-work policy: Our hybrid-work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here - cool?
• Company off-sites and kick-offs: These events allow you to knowledge-share and gather a better understanding of how to successfully reach our goals. Let us tell you, the food during these events is also worth a shot!

We are happy to tell you more about our benefits and way of working at Temedica in a first call!

Join us!

You are looking for an exciting challenge within digital health? We are looking forward to your application!