CRM Manager

 Title: CRM Manager
Manager: Chief Growth Officer
Location: Remote / United States

Compensation: $85,000 OTE $110,000

About the Role

At Advertise Purple, we’ve built a culture based on collaboration, ambition, and accountability – but most importantly we like being around good people. We’re looking for people who choose to show up with the right attitude, and put in the effort to make an impact in order to help us take Advertise Purple to the next level!

The Revenue Operations Manager owns the systems, data infrastructure, and operational processes that power the company’s outbound sales engine. This role sits at the intersection of data, technology, and revenue generation, ensuring that prospecting, outreach, and sales execution operate efficiently and at scale.

This position is responsible for designing and maintaining the RevOps tech stack, including CRM architecture, data pipelines, lead sourcing workflows, and automation systems. The role directly supports the company’s outbound growth strategy by enabling high-volume prospect activation, improving pipeline quality, and ensuring clean handoffs across the sales funnel.

The impact of this role is significant. By building scalable systems for lead generation, outreach automation, and pipeline reporting, the Revenue Operations Manager ensures the sales organization can consistently activate 10,000–15,000 new contacts per month while maintaining high data quality, deliverability, and conversion performance.

Ideal Candidate

The ideal candidate combines strong analytical thinking with hands-on operational execution. They are comfortable managing complex CRM environments, integrating multiple data sources, and building automated workflows that support high-volume outbound sales.

This role requires someone who can operate both strategically and tactically. They must be able to design scalable systems while also diagnosing day-to-day operational issues such as routing errors, deliverability problems, or data inconsistencies that affect pipeline performance.

Must-have qualifications include:

• Deep experience managing CRM infrastructure, ideally within HubSpot
  
  
• Strong understanding of outbound sales operations and lead generation workflows
  
  
• Experience working with enrichment, validation, and prospecting tools
  
  
• Ability to build and manage automation through workflow tools and integrations
  
  
• Strong data analysis skills with the ability to translate insights into operational improvements
• 3+ years of experience in sales, marketing, or sales operations
  
  

A successful candidate in this role is highly detail oriented, process driven, and comfortable owning the operational backbone of a revenue organization. They proactively identify bottlenecks in the funnel, implement scalable solutions, and work cross functionally with sales leadership to support revenue growth.

What You’ll Do

CRM Architecture & Backend Operations

• Design and maintain HubSpot CRM infrastructure, including data structure, lifecycle stages, and field mapping
  
  
• Manage contact and company record standardization, deduplication workflows, and ongoing data hygiene
  
  
• Maintain API integrations across the RevOps tech stack
  
  

Lead Generation & Data Infrastructure

• Source prospect data using platforms such as StoreLeads and other emerging commerce datasets
  
  
• Segment prospects using traffic intelligence tools like SimilarWeb
  
  
• Enrich contact data using tools including ZoomInfo and Clay
  
  
• Manage lead scoring workflows through TitanX and email validation processes using NeverBounce or Hunter
  
  

Outbound Outreach Strategy & Automation

• Design and optimize outreach sequences within Smartlead.ai for both bulk and targeted campaigns
  
  
• Manage LinkedIn outreach campaigns through HeyReach
  
  
• Monitor email deliverability, sender reputation, and suppression lists
  
  
• Build automation workflows using Make, Zapier, and HubSpot Workflows
  
  
• Maintain documentation and SOPs for outbound operations
  
  

Lead Routing & Sales Handoff

• Build and maintain routing logic across systems to ensure leads reach the correct outbound channels
  
  
• Manage handoffs between prospecting, outreach, and sales stages
  
  
• Monitor workflow accuracy and resolve data issues that cause contacts to fall out of automation sequences
  
  

Pipeline & Revenue Operations

• Track pipeline health including stage definitions, deal velocity, and BDR-to-close conversion rates
  
  
• Support leadership with revenue forecasting and monthly or quarterly reporting
  
  
• Identify funnel bottlenecks and implement operational fixes to improve conversion efficiency
  
  

Team Enablement

• Support a team of BDRs by providing access to tools, data, and sequencing strategies
  
  
• Assist with performance feedback and operational troubleshooting
  
  
• Build training materials and SOPs to standardize processes across the team
  
  
• Collaborate with leadership on scaling outbound volume to 10,000–15,000 monthly contact activations
  
  

Reporting & Analytics

• Conduct segmentation analysis across ICP categories including traffic tiers, verticals, job titles, and outreach strategy
  
  
• Track outreach performance including reply rates, connection rates, meeting rates, and conversion metrics
  
  
• Produce weekly and monthly reporting for revenue leadership
  
  

Cross-Functional Alignment

• Align sales operations with marketing, account management, and leadership on ICP and go-to-market strategy
  
  
• Translate operational insights into clear recommendations for non-technical stakeholders
  
  
• Serve as the operational bridge between data systems, outbound activity, and revenue performance
  
  

Quality Assurance & Compliance

• Ensure compliance with CAN-SPAM, GDPR, and other outreach regulations
  
  
• Maintain suppression lists and opt-out workflows
  
  
• Monitor and enforce data quality standards including validation, deduplication, and source auditing to protect sender reputation

About Advertise Purple

Founded in 2012, Advertise Purple has emerged as a foremost authority in affiliate program management. Through the development of industry-acclaimed technology and the efforts of an award-winning team, the company has driven exceptional growth for over 5,000 premium SMB brands, generating over $4.5 billion in sales across more than ten countries.

Advertise Purple's reputation within the industry and its commitment to client support have earned it ten consecutive 'Agency of the Year Finalist' nominations, two prestigious 'Best Workplace' awards by Inc., and an unparalleled seven consecutive placements on Inc.'s list of the ‘Fastest-Growing Privately Held Companies.

We believe that diversity initiatives significantly enhance the development of all individuals at Advertise Purple.  Our objective is to attract, develop, and retain top talent from a wide range of backgrounds and experiences. Achieving this necessitates fostering an inclusive culture where all employees feel valued, are treated equitably, maintain a healthy work-life balance, and are provided with opportunities to succeed at Advertise Purple.