Digital Analytics Engineer (GA4 / GTM)

About the Role
We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.

If you love making messy tracking setups bulletproof, you’ll enjoy this.

What You’ll Do

• Audit our current tracking setup and identify gaps across the full funnel
  
  
• Configure end-to-end tracking from landing page → key conversions
  
  
• Set up and validate two core conversion events for purchases.
  
  
• Implement everything via Google Tag Manager (client-side only)
  
  
• Capture and pass user data securely for Enhanced Conversions
  
  
• Ensure clean data flow between GTM, GA4, and Google Ads
  
  
• QA everything so we can trust the data fully

• Proven experience implementing GTM + GA4 on custom-built websites
  
  
• Strong understanding of the dataLayer and event architecture
  
  
• Hands-on experience with Enhanced Conversions
  
  
• Experience debugging and validating tracking across tools
  
  
• Ability to work independently and communicate clearly on what’s broken and how you fixed it
  
  

Nice to Have

• Experience working with marketplaces or two-sided platforms
  
  
• Familiarity with subscription funnels and payment tracking
  
  
• Experience improving attribution accuracy for paid ads
  
  

• Hourly contract
  
  
• Flexible hours, async-friendly
  
  
• Potential for ongoing work if it’s a great fit