This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, CRM in United States.
This is a senior marketing leadership role responsible for shaping and scaling a high-volume, data-driven CRM program across email, SMS, and lifecycle marketing channels. You will own the strategy and execution of customer engagement initiatives that directly drive revenue growth across a large and complex e-commerce ecosystem. The role blends strategic leadership with hands-on operational ownership, including oversight of segmentation, personalization, testing, and platform performance. You will manage a high-scale messaging environment while ensuring efficiency, compliance, and strong customer experience. Acting as both a strategic architect and execution driver, you will partner cross-functionally with product, analytics, creative, and growth teams. This position is ideal for a leader who thrives in fast-moving environments and is motivated by building and scaling impactful customer lifecycle programs.
Accountabilities:
- Define and lead the CRM strategy across email and SMS channels, ensuring alignment with broader marketing and revenue goals
- Own lifecycle journey design, segmentation strategy, and campaign orchestration across multiple customer touchpoints
- Manage CRM calendar planning and execution, ensuring effective alignment with promotional and commercial priorities
- Oversee testing roadmap development, including experimentation design, performance analysis, and optimization prioritization
- Monitor messaging volume, platform usage, and budget efficiency to ensure optimal performance and cost control
- Lead analysis of CRM performance metrics on a weekly, monthly, and quarterly basis to inform strategic decisions
- Manage vendor relationships, including ESP platforms, and participate in performance evaluation and contract discussions
- Lead and develop a small CRM team, supporting growth, performance, and capability building
- Collaborate cross-functionally with analytics, product, creative, and growth teams to ensure integrated execution
Requirements:
- 6+ years of experience in email and SMS marketing within eCommerce, DTC, or retail environments
- Proven experience leading and developing marketing or CRM teams
- Strong understanding of lifecycle marketing, segmentation, personalization, and customer engagement strategies
- Hands-on experience with CRM platforms (Zeta or similar ESP experience strongly preferred)
- Working knowledge of HTML for email and familiarity with CRM development workflows
- Strong analytical skills with experience using tools such as Looker or similar BI platforms
- Ability to interpret large datasets, identify trends, and translate insights into actionable marketing strategies
- Excellent communication skills with strong attention to detail and creative sensibility
- Ability to operate effectively in fast-paced, high-volume environments with shifting priorities
Benefits:
- Remote-first work environment with flexibility across the United States
- Competitive salary range of $150,000–$180,000, plus potential bonuses and additional compensation elements
- Comprehensive health coverage including medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Health Savings Account (HSA) contributions from employer (where applicable)
- Flexible PTO policy (“take what you need” approach) and paid holidays
- Wellness benefits and annual support for home office, internet, and mobile expenses
- Employee discounts and product perks, including family and friends benefits
- Equity and/or bonus eligibility depending on role and performance.