Email Outbound Marketer – B2B Lead Generation

Company Overview

Zero Risk Growth (ZRG) is a B2B lead‑generation agency building some of the world’s most advanced AI‑powered outbound systems. Recognized by OpenAI for surpassing 100B tokens used and ranked Top 10 globally by Instantly.

We partner with high‑performing businesses that have validated offers and are ready to scale. Our culture is built on extreme ownership, speed, transparency, and continuous improvement.

Role Description

The Outbound Email Marketer is the strategic partner to our clients and the main point‑person ensuring every outbound campaign runs smoothly and performs. This role blends hands‑on cold email expertise with client and account management in equal measure.

You’ll consult clients on offer angles, messaging, ICP definition, TAM viability, and sequence strategy — while also managing communication, project flow, performance reviews, and overall client success. Your focus is split between building effective outbound strategies and owning the client relationship, including retention and upsell opportunities.

Core Responsibilities

Account Management

• Serve as the primary point of contact and campaign consultant for assigned clients

• Lead onboarding, campaign reviews, performance check‑ins, and retention conversations

• Translate client goals into clear outbound strategies and manage expectations, timelines, and deliverables

• Communicate performance insights, next steps, and recommendations in a clear, actionable way

• Maintain strong client satisfaction and identify upsell or expansion opportunities

Outbound Email Strategy 

• Review and refine client offers, angles, messaging, and campaign ideas

• Write or co‑write cold email sequences using proven outbound frameworks

• Provide creative direction on personalization, hooks, positioning, and relevance

• Diagnose weak campaigns, identify root causes, and recommend improvements

• Collaborate with GTM Engineers to ensure strategy, messaging, and targeting are aligned

ICP, TAM & Prospecting Strategy

• Refine client ICP definitions to ensure they are specific enough for relevance but broad enough for sufficient TAM

• Advise clients when their ICP is too narrow (not enough targets) or too broad (weak targeting)

• Review prospect lists for segmentation, prioritization, enrichment quality, and strategic fit

• Help clients understand how TAM and targeting logic impact campaign performance and meeting quality

Qualifications 

• 2+ years of B2B cold email lead generation experience

• 2+ years in B2B account management, customer success, or client‑facing roles

• Ability to lead client calls, present insights, and manage expectations

• Ability to evaluate offers, angles, and messaging for outbound effectiveness

• Strong creative instincts for outbound copywriting

• Experience with list building, segmentation, and enrichment

• Ability to assess whether an ICP is viable for outbound

• Understanding of TAM constraints and how they impact results

What's in it for you:

We believe great work happens when life inside and outside of work stays in balance. You can expect:

• Fully remote work with complete location flexibility

• Flexible time‑off structure

• Competitive compensation

• Performance‑based bonuses

Job Type: Contract

Location: Remote

Salary Range: $60,000-$70,000 USD (OTE)