FBS Lead CRM Architect

FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.

We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.

Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.

What to expect on your journey with us:

• A solid and innovative company with a strong market presence

• A dynamic, diverse, and multicultural work environment

• Leaders with deep market knowledge and strategic vision

• Continuous learning and development

Farmers Insurance is seeking a strategic and experienced Lead CRM Architect to lead the transformation of our Distribution, Marketing, and Agency technology ecosystem, including CRM, MarTech, Agency Management, Commissions, and Agency Services platforms. This role is pivotal in driving innovation through AI and automation, enabling seamless agent and customer experiences, operational efficiency, and data-driven decision-making.

Key Activities

Strategy & Roadmap Development

• Develop and govern the technical architecture roadmap for Distribution, Marketing, and Agency domains. (PLUS)
• Lead architectural design for Salesforce, marketing automation, agency management, and commissions platforms.
• Evaluate emerging technologies, including RPA (Agency services), and intelligent data platforms, to modernize capabilities.

Architectural Design & Governance

• Create reference architectures and reusable patterns for CRM (Salesforce, Microsoft Dynamics 365, etc), MarTech, and agency systems.
• Architect end-to-end solutions that incorporate automated workflows, data integrity, and secure integrations.
• Define modernization strategies for legacy systems (e.g., WINS), ensuring smooth transitions and data consistency.
• Lead governance sessions to ensure alignment with enterprise standards and strategic vision.

• +9 Years of experience in a similar role

• Salesforce: Design intelligent solutions for lead management, campaign orchestration, agent productivity, and customer engagement.
• Agency Management & Commissions: Automate agent onboarding, compensation processing, and service workflows using workflow engines.
• Automation: Integrate predictive analytics, chatbots, and intelligent routing to enhance agent and customer experiences.
• Integration: Build unified data flows across Salesforce, agency systems, and enterprise platforms.
• Experience in sales quoting platform/ Policy platform.

Nice to have

• Knowledge of contact center technologies and omnichannel routing
• Marketing Automation: Architect platforms for segmentation, targeting, A/B testing, and real-time analytics.
• Automation using AI tools

This position comes with a competitive compensation and benefits package.

• A competitive salary and performance-based bonuses.

• Comprehensive benefits package.

• Flexible work arrangements (remote and/or office-based).

• You will also enjoy a dynamic and inclusive work culture within a globally renowned group.

• Private Health Insurance.

• Paid Time Off.

• Training & Development opportunities in partnership with renowned companies.