GoHighLevel Marketing Operations Specialist

Pavago

6 days ago

Remote

Colombia

CRM Management

Description

🚀 GoHighLevel Marketing Operations Specialist (GoHighLevel + Social Media + Executive Operations)

Full-Time Remote | U.S. Business Hours (PST Required)

💼 About the Role

We’re hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, executive operations, CRM workflows, content coordination, and community management for a fast-growing entrepreneurial business.

This is not a strategy-only marketing role.

This is a hands-on execution role for someone who:

thrives in fast-moving startup environments,
loves organization and systems,
takes ownership of follow-through,
and can manage multiple operational and marketing workflows without things slipping through the cracks.

You’ll play a critical role in keeping:

marketing campaigns,
social content,
CRM systems,
onboarding,
communication,
and operational workflows

running smoothly every day.

🔥 What You’ll Own

Executive & Operational Coordination

Manage scheduling, calendar coordination, and administrative workflows
Organize operational tracking sheets and internal systems
Support leadership with communication and day-to-day execution
Maintain structured documentation, files, and process organization
Identify workflow gaps and proactively improve operational efficiency

Social Media & Marketing Execution

Create, schedule, and publish content across:

LinkedIn
Facebook
Instagram
online communities

Manage:

comments
direct messages
community engagement
social interactions

Track engagement metrics and maintain reporting dashboards
Support advertising campaign setup and promotional launches

GoHighLevel CRM & Email Marketing

Build and manage workflows inside GoHighLevel
Create:

automations
nurture sequences
email campaigns
follow-up systems

Maintain clean CRM records and accurate pipeline management
Ensure all lead and participant communication happens on time

Content & Program Support

Edit short-form videos and marketing clips using:

Veed
OpusClips
Canva
similar tools

Format:

guides
workbooks
scripts
cheat sheets
digital resources

Ensure branding consistency across all materials and channels

Community & Membership Administration

Support participant onboarding and communication
Organize and maintain digital program materials
Track member progress and updates
Troubleshoot minor platform or account issues
Ensure a smooth participant experience throughout programs

Research & Lead Generation

Research Ideal Client Profiles (ICPs)
Build prospect lists and outreach databases
Support lead generation campaigns and outreach execution
Compile reports and research findings for leadership

Administrative & Communication Support

Maintain organized inbox management and communication systems
Prioritize urgent requests and ensure follow-through
Keep shared files, folders, and workflows clean and accessible
Support overall business operations and execution

✅ Must-Have Experience & Skills

Experience in:

Executive Assistant
Marketing Coordinator
Operations Support
Virtual Assistant
Marketing Operations roles

Experience supporting:

founders
coaches
startups
entrepreneurial businesses

Strong experience with:

GoHighLevel
CRM systems
marketing automations

High proficiency in:

Google Workspace
Google Sheets
Google Calendar
Google Drive

Experience with:

Canva
Veed
OpusClips
short-form editing tools

Strong understanding of:

LinkedIn
Facebook
Instagram
online community management

Strong written English communication skills
Excellent multitasking and organizational abilities
Ability to work independently with minimal supervision

⭐ Nice-to-Have Experience

Experience inside:

coaching businesses
agencies
creator businesses
membership communities

Familiarity with:

paid ads
landing pages
funnels
email marketing strategy

Experience using:

Slack
Notion
Airtable
ClickUp
HubSpot

🧠 What Makes You a Strong Fit

You are execution-oriented and highly reliable
You naturally create structure and organization
You communicate clearly and professionally
You thrive in startup environments where priorities move quickly
You take ownership instead of waiting for instructions
You are detail-oriented and proactive
You enjoy balancing operations, marketing, and coordination work

📅 What a Typical Day Looks Like

Schedule and publish social media content
Manage GoHighLevel workflows and email campaigns
Respond to DMs and participant inquiries
Coordinate operational and administrative tasks
Update CRM pipelines and contact records
Edit short-form marketing content
Support onboarding and membership communication
Conduct lead research and organize outreach data
Ensure leadership stays organized and operationally supported

In short:
You are the operational backbone behind marketing execution, CRM systems, communication, and day-to-day coordination.

📊 Key Metrics for Success (KPIs)

Consistent and timely social media publishing
Clean and organized CRM/workflow management
High engagement and responsive communication
Zero missed follow-ups or participant gaps
Well-maintained program materials and systems
Strong operational reliability and execution quality

🌟 Why This Role Stands Out

Work directly with entrepreneurial leadership
High ownership and visibility across the business
Blend of:

marketing
operations
executive support
content coordination

Exposure to modern marketing automation systems
Opportunity to improve and optimize workflows
Remote flexibility in a fast-growing environment

🧪 Interview Process

Initial Screening Call
Marketing & Systems-Focused Interview
Practical Task (Content or Workflow Exercise)
Final Interview
Internal Review & Approval
Offer & Onboarding