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GoHighLevel Marketing Operations Specialist

Pavago
2 days ago
Remote
South Africa
CRM Management
Description

GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media

Full-Time | Remote | U.S. Business Hours (PST Preferred)

About the Role

At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.

This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.

If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.

What You’ll Own

GoHighLevel CRM & Marketing Automation

  • Build, manage, and optimize workflows inside GoHighLevel (GHL)
  • Create and maintain:
    • CRM automations
    • Nurture sequences
    • Email campaigns
    • Follow-up workflows
    • Lead pipelines
  • Maintain clean and accurate contact and pipeline records
  • Ensure leads and customers receive timely communication
  • Monitor workflows for errors, missed follow-ups, or automation gaps
  • Support funnels and outreach campaigns from setup through execution

Email Marketing & Lead Nurturing

  • Build and execute email campaigns within GoHighLevel
  • Manage automated lead nurture and follow-up sequences
  • Organize audience and contact data
  • Monitor campaign execution and engagement
  • Ensure leads move through the appropriate CRM stages
  • Improve follow-up consistency across marketing and sales workflows

Social Media & Content Execution

  • Create, schedule, and publish content across:
    • LinkedIn
    • Facebook
    • Instagram
    • Online communities
  • Manage comments, DMs, and community engagement
  • Maintain consistent brand messaging across channels
  • Track engagement and maintain performance reports
  • Support promotional and advertising campaign execution

Content Creation & Digital Assets

  • Create and edit:
    • Short-form videos
    • Social media clips
    • Graphics
    • Marketing assets
  • Use tools such as:
    • Canva
    • Veed
    • Opus Clips
  • Format and organize:
    • Guides
    • Scripts
    • Workbooks
    • Program materials
  • Maintain consistent branding and organization across digital assets

Operational & Executive Support

  • Coordinate calendars, scheduling, and day-to-day operational workflows
  • Maintain task trackers, project workflows, and documentation
  • Support leadership with execution and follow-through
  • Keep files, records, and communication systems organized
  • Identify workflow gaps and recommend practical improvements

Program & Membership Operations

  • Maintain digital program and membership materials
  • Support participant onboarding and communication
  • Track member progress and follow-ups
  • Troubleshoot minor platform and workflow issues
  • Ensure participant and membership processes run smoothly

Lead Generation & Research

  • Research Ideal Client Profiles (ICPs)
  • Build prospect lists and outreach databases
  • Support lead generation and outreach campaigns
  • Assist with basic website updates and account setup
  • Conduct operational and marketing research
  • Compile structured reports and insights for leadership

Required Experience & Skills

  • Experience in one or more of the following:
    • Marketing Operations
    • Marketing Coordination
    • Executive Assistance
    • Operations Support
    • Virtual Assistance
  • Hands-on GoHighLevel (GHL) experience
  • Experience with:
    • CRM management
    • Marketing automation
    • Email campaigns
    • Lead nurturing and follow-ups
  • Strong proficiency with:
    • Google Workspace
    • Google Sheets
    • Google Calendar
    • Google Drive
  • Experience with social platforms including LinkedIn, Facebook, and Instagram
  • Familiarity with content tools such as Canva, Veed, or Opus Clips
  • Strong written English communication
  • Excellent organization and multitasking skills
  • Ability to work independently with minimal supervision
  • Availability during U.S. PST business hours

Nice to Have

  • Experience supporting founders, coaches, or entrepreneurial businesses
  • Community or membership management experience
  • Experience building funnels and lead nurturing systems
  • Familiarity with:
    • Slack
    • ClickUp
    • Notion
    • Airtable
    • HubSpot
  • Experience improving CRM or marketing automation workflows

What Makes You a Strong Fit

  • You’re highly execution-oriented and dependable
  • You have real hands-on experience working inside GoHighLevel
  • You naturally keep CRMs, workflows, and documentation organized
  • You proactively identify missed follow-ups and process gaps
  • You’re comfortable balancing marketing, operations, content, and communication
  • You communicate clearly and professionally
  • You thrive in fast-moving environments where priorities can change quickly

What a Typical Day Looks Like

You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.

Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.

In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.

Key Metrics for Success

  • Clean and accurate GoHighLevel CRM data
  • Reliable execution of workflows and automations
  • Zero missed lead or customer follow-ups
  • Consistent and timely email and social media execution
  • Strong engagement and responsive communication
  • Organized program and digital assets
  • Accurate pipeline tracking
  • Reliable completion of operational priorities

Why This Role Stands Out

  • Hands-on ownership of GoHighLevel and marketing automation
  • Exposure to CRM, email marketing, social media, and operations
  • Direct collaboration with leadership
  • Opportunity to build and improve automated marketing workflows
  • Fast-paced, fully remote environment
  • Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership

Interview Process

  1. Initial Application Review
  2. Spark Hire Intro Video
  3. Marketing & Operations Interview
  4. Practical Task – GoHighLevel Workflow or Content Exercise
  5. Final Interview
  6. Offer & Onboarding

Apply Now

If you have hands-on GoHighLevel experience, enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.

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