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GoHighLevel Marketing Operations Specialist

Pavago
2 days ago
Remote
Colombia
CRM Management
Description

GoHighLevel Marketing Operations Specialist (GoHighLevel + Social Media + Executive Operations) – Remote | PST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)

About the Role

We’re hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, executive operations, CRM workflows, content coordination, and community management for a fast-growing entrepreneurial business.

This is not a strategy-only marketing role.

This is a hands-on execution role for someone who:

  • Thrives in fast-moving startup environments
  • Loves systems, structure, and organization
  • Takes ownership of follow-through
  • Can manage multiple workflows without things slipping through the cracks

You will play a critical role in keeping:

  • Marketing campaigns
  • Social media content
  • CRM systems
  • Onboarding workflows
  • Communication pipelines
  • Community operations
  • Executive coordination

running smoothly every day.

What You’ll Own

Executive & Operational Coordination

  • Manage scheduling, calendar coordination, and administrative workflows
  • Organize operational trackers and internal systems
  • Support leadership with communication and day-to-day execution
  • Maintain structured documentation, files, and process organization
  • Identify workflow gaps and proactively improve operational efficiency

Social Media & Marketing Execution

  • Create, schedule, and publish content across:
    • LinkedIn
    • Facebook
    • Instagram
    • Online communities
  • Manage:
    • Comments
    • Direct messages
    • Community engagement
    • Social interactions
  • Track engagement metrics and maintain reporting dashboards
  • Support campaign launches and promotional initiatives

GoHighLevel CRM & Email Marketing

  • Build and manage workflows inside GoHighLevel
  • Create and optimize:
    • Automations
    • Nurture sequences
    • Email campaigns
    • Follow-up systems
  • Maintain clean CRM records and accurate pipeline management
  • Ensure all lead and participant communication is handled on time

Content & Program Support

  • Edit short-form videos and marketing clips using:
    • Veed
    • Opus Clips
    • Canva
    • Similar editing tools
  • Format:
    • Guides
    • Workbooks
    • Scripts
    • Cheat sheets
    • Digital resources
  • Ensure brand consistency across all content and materials

Community & Membership Administration

  • Support participant onboarding and communication
  • Organize and maintain digital program materials
  • Track member progress and updates
  • Troubleshoot minor platform or account issues
  • Ensure a smooth participant experience throughout programs

Research & Lead Generation

  • Research Ideal Client Profiles (ICPs)
  • Build prospect lists and outreach databases
  • Support lead generation campaigns and outreach execution
  • Compile reports and research findings for leadership

Administrative & Communication Support

  • Maintain organized inbox management and communication systems
  • Prioritize urgent requests and ensure proper follow-through
  • Keep shared files, folders, and workflows clean and accessible
  • Support day-to-day business operations and coordination

What Makes You a Strong Fit

  • You are highly execution-oriented and reliable
  • You naturally create structure and organization
  • You communicate clearly and professionally
  • You thrive in startup environments where priorities move quickly
  • You take ownership instead of waiting for instructions
  • You are proactive, detail-oriented, and operationally strong
  • You enjoy balancing operations, marketing, and coordination work

Required Experience & Skills

  • Experience in:
    • Executive Assistant
    • Marketing Coordinator
    • Operations Support
    • Virtual Assistant
    • Marketing Operations roles
  • Experience supporting:
    • Founders
    • Coaches
    • Startups
    • Entrepreneurial businesses
  • Strong experience with:
    • GoHighLevel
    • CRM systems
    • Marketing automations
  • High proficiency in:
    • Google Workspace
    • Google Sheets
    • Google Calendar
    • Google Drive
  • Experience with:
    • Canva
    • Veed
    • Opus Clips
    • Short-form editing tools
  • Strong understanding of:
    • LinkedIn
    • Facebook
    • Instagram
    • Online community management
  • Strong written English communication skills
  • Excellent multitasking and organizational abilities
  • Ability to work independently with minimal supervision

Nice-to-Have Experience

  • Experience inside:
    • Coaching businesses
    • Agencies
    • Creator businesses
    • Membership communities
  • Familiarity with:
    • Paid ads
    • Landing pages
    • Funnels
    • Email marketing strategy
  • Experience using:
    • Slack
    • Notion
    • Airtable
    • ClickUp
    • HubSpot

What a Typical Day Looks Like

  • Schedule and publish social media content
  • Manage GoHighLevel workflows and email campaigns
  • Respond to DMs and participant inquiries
  • Coordinate operational and administrative tasks
  • Update CRM pipelines and contact records
  • Edit short-form marketing content
  • Support onboarding and membership communication
  • Conduct lead research and organize outreach data
  • Ensure leadership stays organized and operationally supported

In short:
You are the operational backbone behind marketing execution, CRM systems, communication, and day-to-day coordination.

Key Metrics for Success (KPIs)

  • Consistent and timely social media publishing
  • Clean and organized CRM/workflow management
  • High engagement and responsive communication
  • Zero missed follow-ups or participant gaps
  • Well-maintained program materials and systems
  • Strong operational reliability and execution quality

Why This Role Stands Out

  • Work directly with entrepreneurial leadership
  • High ownership and visibility across the business
  • Blend of:
    • Marketing
    • Operations
    • Executive support
    • Content coordination
  • Exposure to modern marketing automation systems
  • Opportunity to improve and optimize workflows
  • Remote flexibility in a fast-growing environment

Interview Process

  • Initial Screening Call
  • Marketing & Systems-Focused Interview
  • Practical Task (Content or Workflow Exercise)
  • Final Interview
  • Internal Review & Approval
  • Offer & Onboarding

Apply Now

If you:

  • Love organization and execution
  • Enjoy supporting fast-moving businesses
  • Are comfortable inside GoHighLevel and marketing systems
  • Thrive balancing operations, content, and communication

This role is a strong fit for highly organized operators who can keep marketing systems, workflows, and day-to-day execution running smoothly in a fast-paced business environment.