Objective
Develop a cohesive, high-quality narrative that supports the client’s transition from a revenue cycle management services provider to a healthcare infrastructure and architecture platform. This narrative will be used across LinkedIn, website content, and thought leadership assets.
Profile Overview
The ideal writer is an experienced healthcare industry specialist with deep knowledge of revenue cycle management (RCM), healthcare technology ecosystems, and infrastructure platforms. This writer should be capable of translating complex industry concepts into clear, authoritative messaging tailored to executives, technologists, and investors.
Scope
- Initial engagement: ~100 hours over 3–4 months
- Project-based, not ongoing content production
- Focus on narrative development and foundational content creation
- Deliverables determined by strategic narrative output (quality over quantity)
Responsibilities
- Develop a cohesive brand narrative aligned with the company’s repositioning
- Translate an existing white paper into multi-channel content
- Create high-impact LinkedIn posts (estimated 3–10, based on narrative needs)
- Support website content updates aligned with new positioning
- Produce professional-grade white papers and thought leadership assets
- Repurpose core content into multiple formats to reinforce messaging
- Provide strategic input on content packaging and distribution
Skills and Qualifications
- Proven experience in healthcare content writing, specifically: Revenue Cycle Management (RCM), Healthcare technology platforms, and Infrastructure-layer healthcare solutions
- Experience writing for: Healthcare executives, Healthcare technologists (e.g., developers, startups), and Investors
- Ability to produce academic/professional-grade white papers
- Experience supporting brand repositioning or rebranding initiatives
- Familiarity with: EHR systems, Clearinghouses, and Healthcare data/security considerations
- Strong understanding of healthcare compliance, security, and platform architecture
- Ability to work strategically (not just execute content)
About the Client
A small, remote-first startup transitioning from a services-based revenue cycle management model to a scalable healthcare infrastructure platform. The team is focused on refining its market narrative to engage executives, technologists, and investors ahead of future growth and funding.