HubSpot Specialist
Scale Army CareersThis role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a fast-moving, growth-focused organization where the website and marketing systems function as core revenue drivers. As they complete their migration to HubSpot, they are investing in building a high-performing, fully integrated platform that connects web experience, automation, and data to drive measurable business outcomes across the entire customer lifecycle.
Location
Fully remote | 9 AM - 5 PM EST
Role Overview
The HubSpot Specialist will take full ownership of the HubSpot ecosystem, managing the CMS, automation workflows, and contact database to drive conversion and revenue growth. This is a highly hands-on role focused on building, optimizing, and continuously improving web experiences, lifecycle journeys, and data systems through structured testing and performance analysis.
Key Responsibilities
Website & Landing Page Performance
Own the HubSpot CMS as a revenue channel, optimizing site experience, user journeys, and conversion architecture
Build and optimize landing pages, campaign pages, CTAs, and forms with a focus on conversion
Design and execute A/B and multivariate tests, including hypothesis creation, test structuring, and result analysis
Develop and maintain templates and modules to support scalable and consistent execution
Monitor site health, including page speed, mobile responsiveness, form functionality, and technical issues
Identify friction points and implement CRO improvements in partnership with marketing leadership
Marketing Automation & Lifecycle Management
Architect and build HubSpot workflows end-to-end, including logic, timing, branching, and re-enrollment
Own lifecycle stage architecture and ensure accurate funnel progression
Design and maintain lead scoring models based on real buying signals
Apply a testing framework to automation workflows, continuously optimizing performance
Email Marketing Operations
Execute and QA email campaigns, including segmentation, personalization, and deliverability monitoring
Run A/B tests on subject lines, CTAs, timing, and content
Maintain email list hygiene and ensure accuracy and compliance
CRM & Contact Database
Own data quality, including deduplication, field standardization, and governance
Build and maintain segmentation through smart and active lists
Manage integrations and troubleshoot data sync issues across platforms
Platform Governance & Continuous Improvement
Serve as the internal HubSpot expert for best practices, troubleshooting, and decision-making
Manage user roles, permissions, and overall platform hygiene
Stay up to date on HubSpot updates and recommend adoption based on business impact
Use reporting and dashboards to diagnose performance issues and drive improvements
Qualifications
Experience
5+ years of hands-on HubSpot experience in an environment where it serves as the primary marketing and CRM platform
Proven experience working across both HubSpot CMS and Marketing Hub
Experience designing and executing A/B tests across web and email
Experience managing complex contact databases and integrations
Experience building landing pages, templates, and modules within HubSpot CMS
Skills
Deep expertise in workflow automation, lifecycle management, lead scoring, and segmentation
Strong understanding of conversion rate optimization and user journey design
Proficiency in HTML/CSS for in-platform edits
Familiarity with GTM, pixel tracking, and campaign attribution
Strong analytical mindset with the ability to translate data into actionable insights
Systems-thinking approach to marketing, connecting web, automation, and data
Hands-on, detail-oriented, and accountable for execution and outcomes
Proactive mindset with the ability to identify and act on opportunities independently
What Success Looks Like
Clear understanding of platform performance, with prioritized improvements implemented within the first 30 days
Measurable improvements in site performance, automation workflows, and data quality within 60 days
A fully optimized HubSpot ecosystem functioning as a growth engine within 90 days
Consistent testing cadence driving ongoing improvements in conversion and engagement
Opportunity
This is a high-impact opportunity to take full ownership of a critical growth platform within a fast-paced organization. You will play a central role in transforming HubSpot into a scalable revenue engine, driving measurable improvements across the entire customer journey while continuously optimizing performance through testing and data-driven decision-making.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets