HubSpot Strategist

At Evenbound, we exist to empower our clients and our team members to reach their full potential as we create and grow end-to-end solutions on HubSpot. We are a growth marketing agency specializing in HubSpot, digital transformation, and marketing strategy. Our ideal clients are B2B industrial and technology/SaaS organizations. We commonly execute HubSpot implementations & onboardings, website projects, and Team-as-a-Service retainers for our clients.

Our team is growing, and we are looking for a Content Strategist to lead content direction, drive performance, and ensure our clients’ content efforts translate into measurable business outcomes.

What You’ll Do

As a Content Strategist at Evenbound, you will be responsible for developing and guiding content strategies that align with client goals and drive growth. You will work closely with Content Writers, SEO specialists, Account Strategists, and clients to ensure content is purposeful, data-driven, and impactful.

This is a client-facing role that blends strategic thinking, performance analysis, and content expertise to deliver meaningful results.

Responsibilities: 

As the Content Strategist, your key responsibilities will include:

• Content Strategy SME: Develop comprehensive content strategies for clients, including topic clusters, content calendars, distribution plans, and alignment with broader marketing initiatives.
• Content Writing: Write monthly blogs, email newsletters, social media content, and larger initiatives such as website architecture and website page copy
• Client Consulting: Advise clients on content direction, priorities, and performance. Serve as a trusted partner, helping clients understand how content contributes to their overall growth strategy.
• Data Analysis & Reporting: Measure content performance using key metrics such as traffic, engagement, rankings, and conversions. Report insights to clients and internal teams, and adjust strategies based on performance.
• Market Research: Conduct competitive analysis and market research to identify content gaps, opportunities, and trends. Use insights to inform strategy and uncover new growth opportunities.
• AEO/SEO Expertise: Apply keyword strategy, search intent optimization, and AEO/SEO best practices across all content initiatives. Ensure content is optimized for both traditional search and evolving answer-based search experiences.

Qualifications:

To excel in this role, you should possess the following qualifications: 

• 3–5 years of experience in content strategy, AEO/SEO, or digital marketing
• Proven experience developing and executing content strategies that drive measurable results
• Strong understanding of AEO/SEO, keyword research, and search intent
• Experience analyzing content performance and translating data into actionable insights
• Strong client-facing communication and consulting skills
• Ability to think strategically while guiding execution
• Experience in a B2B or agency environment preferred
• Role has capacity for advancement into a senior position with people management
• Extra consideration given to applicants with Industrial B2B experience

Our Core Values

Our Core Values determine how we show up and interact with each other and our clients. We act with integrity, strategy, and authenticity in everything we do. We take our work - but not ourselves - seriously, and we value being able to laugh and connect with one another. 

• Start with Strategy
• People First, Then Technology
• Take the Hard Path
• Exceptional Communication
• Win Together
• Own the Outcome

Benefits and Perks:

• Health + Dental Insurance
• Bonus Program
• Flexible work time 
• PTO: 18 Vacation Days, 16 Paid Holidays + your birthday off!
• 401(k) with company match
• Company-paid short-term disability
• Voluntary long-term disability + life insurance

Work where you want, when you want. At Evenbound, we believe we work best when we set our own productive schedules. That flexibility extends to where we work, too. While we have an office in downtown Grand Haven that we love, our team is distributed and works remotely (you are welcome to visit the office anytime). There's no weekly "in the office" quota to meet — we work to get work done, however that works for you.

Regular team meet-ups. Since the Evenbound team is primarily remote, we work hard to schedule team meet-up opportunities when we can. From camping to ski trips to industry conferences, we believe that hanging out in person makes our team stronger, helping to build real relationships in a virtual world. 

Our Tech Stack

We don’t expect everyone to have experience with the technology that we use, but if you do, we certainly want to know about it. Here is a basic list of technologies we use:

• HubSpot CRM
• Google Workspace
• Google Ads
• Google Analytics
• Slack
• Rocketlane
• PandaDoc
• LucidChart
• Zoom
• Fathom
• AI Stack: ChatGoogle Gemini, Notebook LM, Claude, Chat GPT
• Apollo

Our Commitment to Diversity, Equity, Inclusion, + Belonging 

Evenbound’s mission - our reason for existing - is to empower our clients + team members to reach their full potential. To us, that means every single person on and engaging with, our team has the right to feel they belong in an inclusive, equitable, and diverse work experience. 

We’re committed to learning and growing. This Core Value of ours speaks to the fact that we acknowledge there’s a lot of space to learn, grow, and support the areas of DEIB, both now and in the future. We understand the responsibility we have to elevate underrepresented voices, to take an active role in promoting equity and belonging, and to always seek opportunities to create more inclusive ways for all individuals to be able to show up authentically, just as they are.