Marketing and Lead Generation Specialist - (ZR_26020_JOB)

This is a remote position.

Role Name: Marketing and Lead Generation Specialist

Schedule:

• 20 hours/week- Mainly Tue and Thu 9am - 5pm AWST but flexible hours.
  

Client Time zone: Sydney, Australia (AEST/AEDT)

Client Overview

Be part of an exciting healthcare technology startup’s growth journey as they prepare for a major product launch that will impact the healthcare industry. This innovative company is developing breakthrough solutions that solve real problems for healthcare providers and patients. You’ll work closely with the passionate founding team in a collaborative environment where creativity is valued and your marketing initiatives will directly drive business growth. This is a rare opportunity to build marketing strategies from the ground up and see the immediate impact of your work in a fast-paced, mission-driven organization.

Job Description

Drive growth and market presence for an innovative healthcare technology company through strategic marketing and proactive sales development. You’ll have the exciting opportunity to create and execute comprehensive marketing campaigns while directly contributing to revenue generation through targeted lead development. This role combines creative marketing strategy with hands-on sales activities, perfect for a dynamic professional who wants to see the direct impact of their efforts on business success and be instrumental in bringing groundbreaking healthcare solutions to market.

Responsibilities

• Develop and execute compelling social media marketing strategies across multiple platforms to build brand awareness
  
• Create engaging, high-quality content for social media campaigns and marketing initiatives that resonate with healthcare audiences
  
• Generate qualified sales leads through strategic outreach, research, and multi-channel prospecting activities
  
• Conduct professional telesales calls to engage prospective customers and build relationships
  
• Schedule and coordinate product demonstration meetings to support the sales pipeline
  
• Lead marketing initiatives for the upcoming product launch, including campaign development and execution
  
• Track, analyse, and report on marketing performance metrics and lead generation effectiveness
  
• Collaborate directly with leadership to refine marketing strategy and optimize campaign performance

Requirements

• Demonstrated experience in social media marketing with a track record of successful content creation and engagement
  
• Proven success in lead generation and sales development with measurable results
  
• Confident and professional phone communication skills for outbound sales calls and client outreach
  
• Strong interpersonal abilities with talent for building relationships and engaging prospects
  
• Analytical mindset with experience tracking marketing metrics and optimising performance
  
• Self-directed professional who excels in startup environments and can work independently
  
• Experience with CRM systems, sales tools, and marketing automation platforms preferred
  
• Passion for healthcare technology and mission-driven work