Marketo CRM Business Analyst

We are looking for a Senior CRM and Marketo Business Analyst to support the discovery, design and implementation of new functionality and ongoing commercial operations. The successful candidate will have the opportunity to work from home, supporting the Global Sales CRM and Marketing Systems in the implementation of Marketo and integration with the D365 System. This work will drive the quality and nurturing of leads that are then funneled to the Sales teams for qualification.

As Senior Business Process Analyst you will be the central point of contact and bridge between the business (Sales, Marketing, Customer Service, etc.) and the CRM & Marketing development and maintenance teams.  You will report to the Global Director, CRM Business Analysis, and will engage in a self-directed process of discovery and documentation of requirements from the business to prepare for future upgrades and enhancements to the system. The Senior Business Process Analyst will be assigned several projects that they will be responsible to provide clear documentation on all aspects of the project from initiation and definition of scope, through the analysis, requirements, design, development, testing and delivery phases of the project. You are also expected to research new technologies and improvements to business systems that can improve data quality, increase sales and cut costs.

• Meet with senior management and internal stakeholders to investigate and accurately document the ROI and business needs for projects and produce a project brief containing the rationale and objectives for each project.
• Gain approval from stakeholders on business requirements and serve as a point of communication for the business to channel their requests for enhancements and changes, to the business team.
• Accurately convey the business requirements to the technical teams for implementation and be the primary point of contact for resolving issues and clarifying requirements
• Clearly document business requirements for submission to the Change Approvals Board (CAB)
• Perform initial testing of systems to confirm correct implementation of the requirements and coordinate UAT testing among business users as needed
• Be the first point of contact for issues related to Marketo and the CRM(s), triage any reported issues, handle whatever can be addressed through training and leveraging existing system functionality etc. or escalate them to the appropriate team member for resolution.
• Provide 1:1 or small group support for users who need assistance in using the system.
• Initiate focus group feedback sessions with a select group of Sales or Marketing users to gather feedback and information for continuous improvement and optimization.
• Ensure that critical procedures are documented in SOPs and Work Instructions and collaborate with Training leads to develop training programs for end users as needed.

To successfully perform the above tasks, the Senior Business Analyst will require the following skills:

• More than 8-yrs recent experience in a Business Process Analysis role dealing with medium-level marketing automation implementation projects spanning company-wide initiatives.
• Thorough knowledge of marketing and database fundamentals, including email campaigns, template configuration, social media, relational table structures, and knowledge of web technologies such as SEO Tagging, Authentication, APIs, etc.
• Experience working with cloud-based marketing platforms such as Marketo, Hubspot, Mailchimp etc.
• Knowledge of CRM and Web platforms such as Salesforce, Veeva, Microsoft Dynamics or other CRM Systems. 
• Experience with IVF or Medical Device Sales, Marketing, Customer Service, and Field Service, is desirable.
• Proficiency in business analysis tools and methodologies (e.g., Agile, Waterfall).
• Experience with requirements management tools (e.g., JIRA, Dev-Ops).
• Demonstrated technical ability to learn new systems and applications quickly.
• Excellent written and verbal communication skills in English.
• Ability to lead requirements gathering meetings and gain feedback and input from all participants, and report accurately on the outcome of meetings in a concise and timely manner.
• Ability to use standard Microsoft Office apps to document changes, create business presentations, flowcharts etc.

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.  If you are interested in applying and require special assistance or accommodations due to a disability, please contact us at talent.acquisition@coopersurgical.com.

As an employee of CooperSurgical you'll receive a competitive total compensation plan. Your recruitment team will be able to share more information about any variable pay opportunity and benefit package that accompanies this role. The good faith estimate of the salary range for this role is $127,940 to $170,586. The actual amount offered is determined by a number of factors including but not limited to location, skills and experience.