Paid Media Manager (Lead Generation + E-commerce)

Role: Facebook Ads / Google Ads Manager (Lead Generation + E-commerce)
Hours: 9am - 5pm Mountain Standard Time
Hourly Wage: $10 - $13 (Open to negotiation based on experience)

We are expanding our team and looking to bring on a Facebook Ads / Google Ads Manager who is highly skilled in lead generation, experienced with e-commerce, proactive in communication, and capable of owning campaigns end-to-end.

This is a performance critical role. You will directly impact client retention, lead volume, e-commerce revenue, and campaign profitability. You will work with a variety of service based businesses and e-commerce brands, helping them generate consistent inbound leads and online sales through high performance media buying, strong conversion tracking, and rapid optimization.

If you are analytical, reliable, and thrive in a fast paced environment where responsiveness and problem solving matter just as much as technical skill, this role offers a long term opportunity to make a major impact.

Responsibilities

• Build, launch, and manage lead generation campaigns across Google Ads (Search, Performance Max, Local) and Meta Ads.
• Build, launch, and manage e-commerce acquisition and retargeting campaigns across Meta and Google.
• Conduct deep keyword research, set up audiences, create ad copy, and manage budgets and bidding strategies.
• Set up and troubleshoot conversion tracking using Google Tag Manager, Google Ads conversion actions, Facebook Pixel events, and custom conversions.
• Monitor campaigns daily and implement optimization strategies to improve CPL, CPA, CTR, ROAS, and lead quality.
• Diagnose performance drops quickly and deploy corrective action plans such as tracking fixes, ad refreshes, retargeting adjustments, or bid strategy changes.
• Utilize negative keywords, search term reviews, and targeting refinements to maintain high campaign relevance.
• Provide clear, consistent communication and ensure real time responsiveness during working hours.
• Prepare weekly performance updates with actionable insights, not just raw data.
• Collaborate with the internal team to ensure seamless execution and client satisfaction.
• Maintain accurate documentation, follow SOPs, and stay ahead of industry trends.

• 3 or more years running Google Ads and Meta Ads campaigns with a strong focus on lead generation and e-commerce.
• Proven success managing accounts for local service businesses and e-commerce brands.
• Expert level understanding of Google Search campaigns, negative keyword strategies, audience targeting, Meta lead funnels, and e-commerce acquisition funnels.
• Strong proficiency in conversion tracking including GTM, pixels, events, and custom actions.
• Highly responsive communicator who stays available and engaged during working hours.
• Strong analytical skills and the ability to interpret campaign performance data.
• Able to work independently, troubleshoot problems quickly, and maintain a high standard of performance.
• Tech savvy and comfortable learning new tools, dashboards, and reporting systems.

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.