Paid Search Strategist – Home Services Lead Generation

Signature Media is a home services marketing agency. We run paid advertising for roofing, foundation repair, waterproofing, plumbing, and pest control companies across the US – over $5M in annual spend under management.

Our clients don't hire us for dashboards. They hire us because their pipeline needs to move. Every decision we make traces back to one number: qualified leads that turn into booked jobs. That's what shapes how we build campaigns, how we report, and how we hire.

We're a small, tight-knit team that genuinely enjoys the work – and we're looking for someone who wants ownership, not a task list. If that sounds like you, read on.

The role
This is a Google Ads-first position with real expansion scope. You'll own paid media strategy across a multi-client home services portfolio – starting with the unglamorous work of getting the foundation right (conversion architecture, data quality, signal integrity) before optimizing anything else.

Once accounts are clean, you'll build and optimize across Search, Performance Max, AI Max, Demand Gen, and YouTube. You'll also design and run paid experiments on Meta, Nextdoor, Reddit, Angi, and Yelp – defining what success looks like per platform before spending a dollar.

The metric is Cost per Qualified Lead, verified against closing rate by source. A cheap lead that never books is expensive noise. We track all the way through to closed jobs and we'd love for you to think that way too.

This role has a direct path to Director of Paid Advertising. We'd rather build that from within.

What you'll be doing

• Audit incoming accounts for conversion tracking inflation, structural problems, and wasted spend – without being pointed at them
• Own conversion architecture per account: Enhanced Conversions, offline imports that feed closed job data back into bidding, server-side tracking where applicable
• Build first-party data strategy per account: customer lists, CRM integration, and audience signals
• Build and optimize campaigns across Search, Performance Max, AI Max, Demand Gen, and YouTube
• Design, launch, and measure experiments on Meta, Nextdoor, Reddit, Angi, and Yelp
• Track true Cost per Qualified Lead by source and monitor closing rates per channel
• Build and maintain layered negative keyword systems with active search term review
• Deliver weekly reporting in plain language: what changed, why, and what's next

What you bring

• 2–4 years managing paid media across a multi-client portfolio – agency experience preferred
• Deep Google Ads fluency across campaign types; you have a point of view on Performance Max and can defend it
• Hands-on experience with offline conversion imports and tracking beyond platform-reported data
• Comfort running experiments on unfamiliar platforms and reporting honestly when something didn't work
• You use AI tools (Claude, ChatGPT) as a real part of your workflow – not occasionally, daily

Nice to have

• Home services background: roofing, HVAC, foundation repair, waterproofing, or similar trades
• Google Ads certification
• Experience with call tracking platforms – WhatConverts, CallRail, or similar

What you get

• $65,000–$78,000 base salary
• 15% performance bonus tied to CPL improvement, Quality Score milestones, and platform KPIs
• Health, dental, and vision – HDHP/HSA with employer contribution
• 401(k) with 4% employer match
• $2,000/year for certifications, training, and conferences
• Fully remote with unlimited PTO
• Quarterly in-person team meetups
• Clear path to Director of Paid Advertising

How to apply
Hit Apply below. Every submission gets a real look from a real person. Strong fits move to a short async video interview via Hireflix, then a live conversation. We'll be in touch within a few business days – and we appreciate you taking the time.