This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Promo Writer based in India.
This role offers the opportunity to create engaging, high-impact promotional content for short-format entertainment and digital storytelling platforms.
The ideal candidate will use creativity, audience insights, and storytelling expertise to craft scripts that capture attention within seconds.
You will transform emotions, characters, and narratives into compelling promos designed to increase viewer engagement and retention.
The position combines creative writing, trend analysis, and collaboration with content, marketing, and production teams.
You will contribute to shaping digital entertainment experiences by creating memorable stories for diverse audiences.
Working in a fast-paced and innovative environment, you will have the freedom to experiment with new storytelling formats and viral content strategies.
Accountabilities:
The role will focus on developing engaging promotional scripts and storytelling concepts that drive audience interest and performance across digital platforms. Key responsibilities include:
- Writing high-impact Malayalam promo scripts for microdramas, OTT content, and digital marketing campaigns.
- Creating powerful hooks and emotion-driven narratives that capture viewer attention within the first few seconds.
- Developing short-form scripts optimized for engagement, retention, and binge-worthy viewing experiences.
- Analyzing successful OTT promos, viral content trends, and audience behavior to identify effective storytelling patterns.
- Collaborating with creative teams, editors, and marketing professionals to develop compelling promotional content.
- Adapting storytelling style, tone, pacing, and formats based on platform requirements and audience preferences.
- Staying updated on digital entertainment trends, viral formats, and audience engagement strategies.
- Contributing creative ideas to improve content performance and strengthen brand storytelling.
Requirements:
The ideal candidate will have strong Malayalam writing skills, creative storytelling experience, and an understanding of digital entertainment audiences. Required qualifications and skills include:
- 2–5 years of experience in Malayalam content writing, scriptwriting, promo writing, or related creative roles.
- Experience working with OTT platforms, web series, films, microdramas, or digital entertainment content is preferred.
- Exceptional command of written Malayalam with the ability to create creative, impactful, and engaging scripts.
- Strong understanding of storytelling principles, including story arcs, emotional triggers, pacing, and dramatic tension.
- Ability to create concise, high-retention content designed for short-form video platforms.
- Strong understanding of audience psychology and digital content consumption behaviors.
- Ability to analyze trends and translate insights into creative content strategies.
- Self-driven mindset with the ability to work independently in a fast-paced creative environment.
- Strong collaboration skills and ability to work effectively with creative and marketing teams.
Benefits:
- Fully remote work opportunity from India.
- Opportunity to create content for emerging digital entertainment formats.
- Creative role with ownership over storytelling concepts and promotional campaigns.
- Exposure to OTT content, microdramas, and evolving digital media trends.
- Opportunity to collaborate with creative, marketing, and production professionals.
- Flexible work environment focused on innovation and experimentation.
- Chance to develop expertise in viral storytelling and audience engagement strategies.