About the position
The Senior CRM Transformation Lead will be responsible for managing the end-to-end
transformation of the Salesforce CRM environment.
The role combines enterprise-level architecture thinking with strong program management capabilities.
The objective is to increase the business value generated by the CRM by addressing
underutilization, operational inefficiencies, and potential missed commercial opportunities.
Key responsibilities:
● Lead the CRM transformation program in close coordination with the CRM Business
Owner.
● Assess the current Salesforce setup, including processes, usage patterns, and development
landscape.
● Identify friction points, bottlenecks, and gaps that limit margin improvement or sales
effectiveness.
● Define and drive a transformation roadmap aligned with business objectives.
● Coordinate and structure the work of approximately 40 CRM maintenance and
development contributors.
● Ensure proper governance, prioritization, and alignment between business and technical
teams.
● Integrate AI capabilities where relevant, leveraging Salesforce Agentforce within data
protection constraints.
● Monitor progress, risks, and outcomes to ensure delivery of measurable business impact.
Required Experience & Skills
● 8+ years of professional experience in CRM, enterprise systems, or large-scale digital
transformation environments.
● Strong experience with Salesforce (architecture and platform capabilities).
● Experience leading large-scale CRM transformation or enterprise system transformation
programs (Mandatory).
● Enterprise architecture mindset with the ability to align business processes and system
design.
● Proven program management expertise in complex, multi-stakeholder environments.
● Experience coordinating large cross-functional teams.
● Understanding of AI integration in enterprise systems, within data protection constraints.