Senior Marketing Analytics Manager (all genders)

There is no shortage of marketing data. What’s often missing are clear answers to what actually works, why customers stay or leave, and where budget should be invested more effectively. That’s exactly where you come in.

As Senior Marketing Analytics Manager at Contabo, you build the foundation for sound marketing and growth decisions. Your role is not about filling reports, but about making relationships visible, validating hypotheses and turning insights into concrete recommendations. You bring structure to a complex data landscape, connect campaign, customer and product data, and ensure decisions are driven less by gut feeling and more by reliable evidence.

At the beginning, you analyze and clean up our existing tracking and attribution setup: pixels, consent, and data discrepancies between ad platforms, CRM and backend systems. You develop a solid understanding of our customer structure – countries, products and usage behavior – and establish initial analyses for specific questions. You deliberately look for quick wins where optimizations can have an immediate impact.

Building on this, you systematically develop our marketing analytics further. You analyze customer journeys and funnels, conduct segmentation and cohort analyses, identify churn drivers and model LTVs across channels and customer groups. Your work does not stop at dashboards: you translate insights into clear actions and act as a sparring partner for marketing, product management and other stakeholders – even when your findings challenge existing assumptions.

In the long term, you establish customer intelligence as a fixed part of our decision-making processes. Automated analyses, alerts and initial predictive approaches (e.g. churn or LTV forecasts) enable us to react earlier, invest more selectively and grow more sustainably. You become a central subject-matter reference for data-driven marketing and product decisions – without people management responsibility, but with clear ownership.

• Experience working with cross-channel marketing data (paid ads, affiliate, CRM) in subscription-based business models
• Very good understanding of marketing attribution, performance metrics (ROI, CAC/LTV, marketing mix) and their limitations
• Hands-on experience with tracking setups (GA4, Google Tag Manager, server-side tracking, consent mode)
• Very good SQL skills for independent analysis and evaluation of data
• Experience with funnel, customer journey, and cohort analyses
• Confident use of BI tools and dashboards (e.g., Looker Studio, Tableau, or Power BI)
• Experience in the subscription business (almost a must-have)
• Industry knowledge in hosting, telecommunications, or comparable tech/platform models (nice to have)

At Contabo, we are constantly evolving. Our growth creates space for new ideas, ownership, and real impact for people who want to make a difference.

What defines us is trust, direct communication, and an open feedback culture. We believe the best solutions are built together and that everyone has the opportunity to contribute, grow, and leave their own footprint.

Additionally, we offer:

• Work the way that fits your life – Remote or hybrid with flexible hours for a healthy work-life balance and the same technical equipment at home as in the office
• Experience real freedom – Workation across the EU and in our summer office in Mallorca
• Stay active and healthy – Access to EGYM Wellpass and thousands of fitness and wellness facilities
• Enjoy exclusive perks – Attractive discounts on many products and services through our corporate benefits program
• Recharge your energy – 30 days of vacation plus additional days off on Christmas Eve and New Year’s Eve
• Give back – An extra day off to get involved in social activities through our Volunteer Day
• Make an impact – Take ownership and bring your ideas to life with real creative freedom
• Keep growing – Individual professional and personal development opportunities in an innovative tech environment
• Feel comfortable where you work – Modern, conveniently located offices across our European locations
• Be part of a diverse team – Work in an international environment shaped by diversity
• Create lasting memories – Company events and team activities you won’t forget