Senior Specialist, Marketing Operations

DMI is a leading provider of digital services and technology solutions, headquartered in Tysons Corner, VA. With a focus on end-to-end managed IT services, including managed mobility, cloud, cybersecurity, network operations, and application development, DMI supports public sector agencies and commercial enterprises around the globe. Recognized as a Top Workplace, DMI is committed to delivering secure, efficient, and cost-effective solutions that drive measurable results. Learn more at www.dminc.com

DMI is seeking a Senior Specialist – Marketing Operations to support global marketing execution, operations, and performance tracking across digital marketing, demand generation, and enterprise campaigns.

This role is critical to ensuring seamless execution of marketing programs, operational efficiency, and data-driven decision-making and reporting support. The ideal candidate will bring a blend of marketing operations, analytics, project management, and cross-functional coordination skills, with the ability to thrive in a fast-paced, global team environment.

This position will work closely with DMI’s marketing leadership, and stakeholders across digital, content, demand generation, and other marketing teams, as well as cross departments like HR, finance, and LOB teams, supporting both strategic initiatives and day-to-day execution.

This role requires partial overlap with Eastern Time (until Noon ET approximately).
 

Duties and Responsibilities:

• Marketing Operations & Program Support:
  • Support execution of integrated marketing programs across digital, demand generation, ABM, content, social media, etc.
  • Coordinate campaign planning and design, workflows, timelines, and deliverables across internal teams and external stakeholders
  • Assist in development and deployment of marketing assets including emails, landing pages, blogs, newsletters, and campaigns. Ensure alignment across campaigns, messaging, and execution timelines
  • Maintain and manage marketing calendars, workflows, and operational trackers
• Digital Marketing Support & Marketing Content Management:
  • Support social media management by coordinating content and design inputs, securing SME approvals, publishing posts across LinkedIn and other channels, and tracking engagement metrics for reporting.
  • Support execution and optimization across platforms including WordPress, HubSpot, Google Analytics (GA4), Search Console, Google Ads, and LinkedIn Ads
  • Assist with campaign setup, tracking, and performance monitoring
  • Manage content publishing, tagging, and basic SEO hygiene for DMI’s website and other digital platforms
  • Own and proactively manage marketing and sales content assets, ensuring optimal organization, alignment and consistency across DMI’s website and internal repositories (e.g., SharePoint) through close coordination with marketing stakeholders and cross-functional teams.
  • Support day-to-day management of tools like 6sense, LinkedIn Sales Navigator, and marketing automation platforms
• Campaign Support, Analytics, Reporting & Insights:
  • Conduct market and competitive research for supporting optimal design and planning of marketing campaigns and strategy
  • Track campaign performance, engagement metrics, and pipeline contribution
  • Build and maintain dashboards and reports for marketing leadership
  • Generate insights to optimize campaigns, channels, and content performance
  • Ensure data accuracy, consistency, and reporting hygiene across systems.
• Marketing Finance & Budget Operations:
  • Support marketing budget tracking, spend management, and forecasting
  • Collaborate with vendors and coordinate internally with finance teams on invoices, billing, vendor payments, contracts and renewals, onboarding, and termination
  • Maintain documentation and tracking of marketing investments and ROI
  • Assist leadership with financial reporting and budget utilization analysis. 
• Project Management & Workflow Coordination
  • Manage project workflows using tools like Monday.com (Work OS)
  • Track deliverables, dependencies, and deadlines across multiple marketing programs
  • Ensure timely execution without compromising quality
  • Support process improvements to enhance operational efficiency
• Cross-Functional Collaboration
  • Partner with stakeholders across marketing, sales, finance, LOBs, and leadership teams, coordinating with global teams across US, UK, and India
  • Support vendor and agency coordination where required
  • Support HR-led corporate communications initiatives and provide project management and execution support for internal town halls and organizational events, ensuring seamless planning, coordination, and delivery.

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–7 years of experience in marketing operations, digital marketing, or related roles
• Experience in technology services industry with enterprise B2B focus would be preferred

Required Skills:

• Strong understanding of marketing operations and campaign execution
• Working knowledge of:
  • WordPress (content publishing)
  • HubSpot or similar marketing CRM platform
  • Google Analytics (GA4), Search Console
  • Paid media platforms (Google Ads, LinkedIn Ads, Microsoft Ads, etc.)
• Strong analytical and financial acumen, with data analysis and reporting skills, and the ability to translate data into actionable insights
• Strong organizational and multitasking abilities, and proven experience managing multiple projects under tight deadlines. Familiarity with project management tools (e.g., Monday.com, Asana, Jira).
• Strong communication and stakeholder management skills
• Ability to work cross-functionally in a global team environment, and operate with speed, ownership, and accountability
• Detail-oriented with strong problem-solving mindset
• Creative, out-of-the-box thinking with the ability to bring new ideas to the table and build on them

Good-To-Have Skills:

• Experience supporting budget tracking, invoices, and financial coordination would be an advantage
• Familiarity with ABM & sales tools (LinkedIn Sales Navigator, 6sense, etc.) is a plus
• Familiarity with Gen AI tools and LLM optimization methodologies (AEO / GEO)
• Certifications in Google Analytics, HubSpot, or Digital Marketing
• Exposure to SEO, content marketing, and campaign analytics

Physical Requirements: No Physical requirement needed for this position.

Location: Remote – India (Supporting US & UK teams)

Hours: Partial overlap with Eastern Time (Approximately 4am-12noon EST)

DMI is a diverse, prosperous, and rewarding place to work. Our culture is shaped by five core values that guide how we work, grow, and succeed together:

• Do What’s Right – We lead with honesty and integrity.
• Own the Outcome – We take responsibility and deliver.
• Deliver for Our Customers – We are relentless about delivering value.
• Think Bold, Act Smart – We innovate with purpose.
• Win Together – We collaborate and celebrate our success.

These values aren’t just ideals—they show up in how we support every part of your well-being:

• Convenience/Concierge – Virtual health visits, commuter perks, pet insurance, and entertainment discounts that make life easier.
• Development – Annual performance reviews, tuition assistance, and internal career growth opportunities to help you thrive.
• Financial – Generous 401(k) matches, life and disability insurance, and financial wellness tools to support your future.
• Recognition – Annual awards, service anniversaries, referral bonuses, and peer-to-peer shoutouts that spotlight your achievements.
• Wellness – Healthcare coverage, wellness programs, flu shots, and biometric screenings to support your health.

DMI values employees for their talents and contributions, and we take pride in helping our customers achieve their goals. Because when we live our values, we all win together.

***************** No Agencies Please *****************

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