CRM & App Marketing Manager / Assistant Manager
VT Markets
14 days ago
Full-time
Remote
China
CRM Management
Description
About Us
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees—and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instruments, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern traders to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.
Your Role in VT Markets
As CRM & App Marketing Manager, you will report directly to the Email Marketing Manager and operate remotely from China, sitting within the Lifecycle Marketing team. This is a true builder's role—you will be the person hands-on analysing, building, and operating our direct messaging channels end-to-end, taking full ownership of App Push notifications, in-app pop-ups and banners, LINE Push Messaging, and WhatsApp messaging across strategy and execution. Working closely with data, content, and product teams, you will design precision automation journeys and personalised touchpoints that drive measurable improvements in user engagement, retention, and revenue.
About Us
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees—and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instruments, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern traders to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.
Your Role in VT Markets
As CRM & App Marketing Manager, you will report directly to the Email Marketing Manager and operate remotely from China, sitting within the Lifecycle Marketing team. This is a true builder's role—you will be the person hands-on analysing, building, and operating our direct messaging channels end-to-end, taking full ownership of App Push notifications, in-app pop-ups and banners, LINE Push Messaging, and WhatsApp messaging across strategy and execution. Working closely with data, content, and product teams, you will design precision automation journeys and personalised touchpoints that drive measurable improvements in user engagement, retention, and revenue.
Requirements
What Makes You a Great Fit
Job Experience & Education
What Makes You a Great Fit
Job Experience & Education
- 3–5 years of hands-on experience in CRM, lifecycle marketing, or mobile marketing in a consumer app environment—e-commerce, fintech, trading, super-app, gaming, or similar.
- Proven experience setting up and managing App Push notifications and in-app banners, including rich push, deep links, and triggered automation flows.
- Hands-on experience with WhatsApp Business API, including managing message templates.
- Working knowledge of LINE Push Messaging and its campaign mechanics.
- Proficiency with at least one enterprise CEP platform: Braze, Salesforce Marketing Cloud, Emarsys, Klaviyo, Marketo, Iterable, or equivalent.
- Strong understanding of user segmentation principles—behavioral, lifecycle-based, and attribute-based—and a demonstrated ability to apply them in practice.
- Familiarity with platform compliance policies (WhatsApp Commerce Policy, LINE Messaging Policy, Apple/Android push guidelines) and experience running compliant channel operations.
- Data-literate: comfortable reading dashboards, interpreting funnel metrics, and drawing actionable conclusions from campaign data.
- Experience running A/B tests and communicating results clearly and persuasively to non-technical stakeholders.
- Ability to identify data leakage points within automation journeys and use analysis to drive journey optimisation and conversion improvement.
- Strong executor with a structured mind — able to manage multiple channels and projects simultaneously in a fast-paced environment without dropping the ball.
- Excellent cross-functional communication and collaboration skills, able to connect effectively with data, content, product, and marketing teams.
- High degree of user empathy—always placing user experience at the centre, seeking the optimal balance between performance-driven outcomes and non-intrusive communication.
- Due to the remote nature of the role, you will need to access your personal device & laptop for work.