CRM & Digital Marketing Coordinator for a Luxury Lighting Brand in Australia (Home Based Part Time)

• Manage and optimise HubSpot CRM including workflows, segmentation, lead scoring, and marketing automation.

• Create and maintain landing pages, lead magnets, forms, and automated email nurture journeys.

• Build and execute HubSpot email campaigns, newsletters, EDMs, and customer journeys for both B2B and B2C audiences.

• Track lead generation performance, campaign ROI, database growth, and reporting dashboards.

• Assist with website updates, blog publishing, landing pages, and digital campaign content.

• Ensure all digital touchpoints align with the Nook Collections luxury brand identity and customer experience.