Skip to main content
G

Digital Marketer | SEO Specialist | Paid Media & Lead Gen

GoFlow BPO
2 days ago
Full-time
Remote
United States and South Africa
Lead Generation

About the Job

Creative Thinking. Smarter Campaigns. Measurable Results.

 

Your Purpose:

We’re looking for a creative, analytical, and results-driven Digital Marketing Specialist with strong experience in paid media and lead generation. In this role, you’ll develop, launch, and optimise digital marketing campaigns designed to attract qualified prospects, increase conversions, and drive business growth. If you’re passionate about digital advertising, data-driven decision-making, and turning marketing campaigns into measurable results, we’d love to hear from you!

 

Your Responsibilities:

You’ll plan, launch, and manage paid advertising campaigns across platforms such as Meta Ads, Google Ads, and LinkedIn Ads. You’ll develop and execute lead generation strategies, monitor campaign performance and budgets, track conversions and return on investment (ROI), and test ad copy, creative concepts, and audience targeting. You’ll use performance data and analytics to optimise campaigns, manage lead funnels, and ensure leads are accurately captured and tracked. You’ll also conduct market and competitor research to identify growth opportunities, prepare regular performance reports, and provide actionable recommendations to improve campaign effectiveness and lead quality.

 

What’s Required:

You should have proven experience in digital marketing, paid media, and lead generation, with a strong understanding of Meta Ads, Google Ads, and other digital advertising platforms. Experience with campaign analytics, conversion tracking, performance optimisation, lead funnels, and customer acquisition is essential. We’re looking for someone who combines analytical thinking with creativity, has excellent communication skills, and is focused on achieving measurable results. A Matric/Grade 12 certificate is preferred, along with a relevant diploma or degree in Digital Marketing, Marketing, Communications, or a related field.

 

Where you will be working:

This is a remote position, allowing you to work from your preferred location while collaborating with a team operating on US working hours. You’ll need a reliable internet connection, a suitable home-working environment, and the ability to manage campaigns, analyse performance data, and communicate effectively with team members in a remote setting.

 

What you will receive:

You’ll have the opportunity to contribute directly to business growth by developing digital campaigns that attract qualified leads and deliver measurable results. This role offers the chance to apply your creativity, strengthen your paid media and analytical skills, and take ownership of marketing initiatives in a performance-focused remote working environment.

 

Ready to drive digital growth and Turn Clicks Into Conversions? Apply today!

If you’re passionate about paid advertising, lead generation, and optimising campaigns for results, we want to hear from you!