HubSpot Engineering Lead

This is a full-time, remote position based in the continental United States

If you’re a hands-on marketing technology leader who thrives at the intersection of engineering and growth, this role offers the opportunity to own and shape the technical foundation behind a high-performing marketing organization. As our HubSpot Engineering Lead, you will serve as the technical owner of our marketing technology ecosystem, with HubSpot at its core, ensuring the platform is scalable, reliable, and built to support rapid experimentation and growth.

In this role, you will partner closely with Marketing leadership and operators to translate strategy into durable technical solutions. You’ll design and maintain lifecycle automation, build CMS components, and oversee integrations that connect HubSpot with critical business systems. While Marketing drives campaigns and experimentation, you will ensure the underlying architecture, data models, and custom code remain governed, secure, and scalable.

This is a senior, hands-on role for someone who enjoys building and guiding rather than acting as a ticket queue or gatekeeper. You’ll enable Marketing to move fast while maintaining the technical integrity of the platform—creating guardrails that empower teams to innovate confidently.

About MASA

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

What You Will Do

Your main responsibilities will include:

• Serve as the technical owner of HubSpot Marketing Hub and HubSpot CMS, ensuring long-term platform health, scalability, and performance.
• Partner closely with Marketing leadership to translate campaign goals and growth strategies into automation, CMS, and integration solutions.
• Design and maintain lifecycle automation across acquisition, nurture, conversion, retention, and re-engagement programs.
• Build and maintain HubSpot CMS themes, templates, custom modules, and dynamic content using HubL, HTML, CSS, and JavaScript.
• Design and maintain integrations between HubSpot and external systems using APIs, webhooks, and middleware while ensuring reliable data synchronization.
• Establish governance and quality standards for custom code, including documentation, version control, testing, and deployment practices.
• Manage and oversee external HubSpot agencies and vendors, ensuring their work aligns with internal architecture and long-term platform strategy.

What You Bring

• 7+ years of experience in marketing automation, MarTech engineering, CRM development, or growth engineering roles.
• Deep hands-on expertise with HubSpot Marketing Hub and HubSpot CMS, including workflows, lifecycle stages, custom objects, and lead scoring.
• Experience serving as the technical owner of a marketing technology ecosystem in close partnership with Marketing teams.
• Strong experience designing integrations across multiple systems using HubSpot APIs, webhooks, and custom code.
• Proficiency in JavaScript with working knowledge of HTML, CSS, and HubL for CMS development.
• Experience governing custom code and reviewing vendor-built solutions for scalability, quality, and security.
• Bachelor’s degree in Computer Science, Information Technology, or a related field.

What We Will Provide You

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: “Protecting families with compassion when others don’t.”
• An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!

Why We Think You’ll Love This Opportunity

You’ll have the rare opportunity to shape the technical backbone of a modern marketing organization while working alongside a capable and collaborative team. Rather than simply maintaining systems, you’ll influence how Marketing scales—designing the architecture, automation, and integrations that allow the business to grow faster and smarter. If you enjoy solving complex technical challenges while enabling non-technical teams to move with confidence, this role offers meaningful impact and ownership.

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

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