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Hubspot Marketing Automation & CRM Specialist - Project-basis

Nir Yu
12 days ago
Full-time
Remote
Mexico
CRM Management

The Role:

The Hubspot Marketing Automation & CRM Specialist is responsible for execution of client marketing automation activities including implementation and management of CRM and marketing automation using Hubspot, execution of campaigns, data & list hygiene, and research of new campaign opportunities, among others. The position reports to the Marketing Automation & CRM Practice Lead.

Responsibilities:

  • HubSpot Platform Management

    • Own and manage HubSpot configuration, including Marketing Hub, Sales Hub, and CRM settings with English speaking clients

    • Build and maintain workflows, automation sequences, lead scoring models, and lifecycle stage automation

    • Develop and manage segmentation strategies using lists, filters, and behavioral triggers

    • Ensure proper contact property management and governance

    • Oversee data hygiene processes, including deduplication, normalization, suppression lists, and data imports

  • Dashboarding & Reporting

    • Create custom dashboards tailored to various stakeholders (executive, sales, marketing, client-facing)

    • Build reports that track KPIs such as lead generation, MQL/SQL conversion, campaign performance, email metrics, attribution, and revenue impact

    • Translate marketing data into actionable insights and strategic recommendations

    • Continuously optimize reporting frameworks to align with client goals

  • Automation & Workflow Development

    • Design and implement automated nurture campaigns across multiple lifecycle stages

    • Build complex branching workflows with conditional logic

    • Develop segmentation strategies based on behavior, engagement, demographics, and lifecycle position

    • Monitor workflow performance and optimize for engagement, deliverability, and conversion

  • Contact & Database Maintenance

    • Maintain CRM data health and accuracy

    • Implement structured naming conventions and governance standards

    • Monitor deliverability, email health, and compliance best practices

    • Manage imports, exports, and field mapping with precision

    • Troubleshoot automation and CRM-related issues

  • Client & Stakeholder Management

    • Work across multiple client accounts or internal departments with varying levels of HubSpot maturity

    • Adapt strategies for startups, nonprofits, B2B, B2C, and enterprise-level organizations

    • Translate technical concepts into accessible insights for non-technical stakeholders

    • Collaborate with sales, content, and paid media teams to ensure cohesive automation strategies