HubSpot Operations Specialist (CC)

HubSpot Operations Specialist supporting Function Well’s marketing team — focused on workflow management, troubleshooting, forms, and EDM execution.

Must-Have (Non-Negotiable)

• Strong HubSpot CRM experience (critical requirement)

• Must demonstrate hands-on workflow creation — not just general familiarity

• Ability to build, edit, and troubleshoot workflows

• Includes branching logic, enrollment triggers, and property-based conditions

• Experience creating and managing HubSpot forms

• Solid understanding of properties, lists, and segmentation

• Ability to identify and resolve workflow errors independently

• Comfortable working under direction

• Molly defines the strategy (“what”)

• RP executes inside HubSpot (“how”)

Day-to-Day Responsibilities

• Build new workflows based on Molly’s briefs

• Review and fix existing workflow errors (current backlog)

• Test workflows before launch

• Critical: avoid incorrect notifications or misfires

• Create and manage HubSpot forms

• Maintain lists, segmentation, and contact properties

• Build EDMs in HubSpot using provided copy

• Work through backlog of “nice-to-have” workflows

Strong Nice-to-Have

• EDM / email marketing via HubSpot

• Building campaigns from provided copy

• SEO capability (long-term upside)

• Function Well currently has strong organic traffic but no active SEO strategy

• Candidate who can support both HubSpot + SEO is a standout

• Basic copywriting for marketing tasks

Bonus (Not Required, But Valuable)

• Graphic design skills

• Canva minimum

• Illustrator / vector design = strong differentiator

• Experience with fitness/gym CRMs (e.g., GymMaster)

What This Role Is NOT

• ❌ Not a strategist

• Molly owns all strategy and direction

• ❌ Not a graphic design-first role

• HubSpot capability is the priority

• ❌ Not autonomous marketing

• This is a structured support role with clear briefs

Technical Requirements:

• Equipment is self-provided

• USB Headset with Noise Cancellation feature

• Working Webcam

• Computer with at least 1.5 GHz processor and at least 8GB RAM

• Main Internet Service Speed: at least 50 Mbps cable connection

• Backup Internet Service Speed: at least 25 Mbps

• Dual Monitor

Contractor Perks & Rewards:

• 20 Paid Time Off

• Referral Bonus – 70 AUD per successful referral to the Wingman platform (paid at 1st month mark with a client contract).

• Annual Trip – connect with the broader Wingman community in person.

• Dedicated Support Contact (CSM) – someone to help you succeed and stay connected.

• Access to a Network – collaborate with fellow contractors and onshore specialists.

• Opportunities to Upskill – optional sessions, peer learning, and developmental pathways.

• More Work, More Opportunity – potential for additional contracts, Statements of Work, or expanded workloads.

• High-Impact Projects – work alongside top-tier Australian partners on meaningful assignments.

• Flexibility First – deliver your work in your way, with full autonomy on how you achieve outcomes.

• Advisory Support – HR, Tax, and setup guidance available to make contracting seamless.

• 100% Work-From-Home Contracts – all engagements designed for remote delivery.

Pre-engagement requirements for Independent Contractors:

• BIR as you are a contractor (Required to submit any contributions required by the government.)

• NBI or Police Clearance

• Any Government-issued ID