Marketing Copywriter

Role Overview

We're looking for a part-time Marketing Copywriter to own the voice and cadence of our mass email marketing program. This is a contract (1099) engagement, non-exclusive, so the right person is welcome to work with other clients alongside this role. Core responsibilities include writing 3–4 emails per week that speak directly to pre-med students, spanning both sales-focused campaigns (promotions, enrollment pushes, deadlines) and nurture campaigns (educational content, relationship-building, brand trust). Beyond writing, this person will research seasonal and academic-calendar trends and dig into performance data, including prior years' campaigns, to continuously sharpen our messaging strategy.

Key Responsibilities

Email Content Creation

• Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.
• Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.
• Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.
• Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.
• Collaborate with the design team on layout, imagery, and calls-to-action for each send.

Research & Trend Analysis

• Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.
• Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.
• Translate research findings into concrete campaign themes, hooks, and content calendars.

Performance Analysis & Optimization

• Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.
• Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.
• Run and interpret A/B tests on subject lines, copy angles, and calls-to-action.
• Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.

Cross-Functional Collaboration

• Work with the sales team to align email campaigns with active promotions, enrollment goals, and student lifecycle stages.
• Coordinate with academic and advising teams to ensure messaging accurately reflects program offerings and student needs.

Qualifications

• 5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space.
• Strong portfolio demonstrating persuasive and engaging email copy across different campaign types.
• Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics.
• Excellent written communication skills with close attention to tone, clarity, and audience.
• Data-informed mindset — comfortable using performance metrics to guide creative decisions.
• Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.

Preferred Qualifications

• Experience marketing to students, particularly pre-med, graduate, or test-prep audiences.
• Familiarity with A/B testing frameworks and email deliverability best practices.
• Background in both direct-response (sales) and lifecycle/nurture email marketing.
• Educational background in psychology, sociology, and writing.

What We Offer

• The opportunity to shape the voice of a growing, mission-driven education company.
• A collaborative team environment spanning marketing, sales, and academics.
• A flexible, non-exclusive part-time contract — freedom to take on other clients alongside this work.
• Future opportunity to move into a full-time employment position.