What you'll do
1. Generate demand
You'll help clients build marketing systems that create qualified demand, not simply activity.
You'll work across:
- Demand generation
- Lead generation
- Content
- Social
- Positioning
- Campaigns
- Outreach
- Email
- Conversion opportunities
You'll be expected to understand who we're trying to reach, what they care about, what will make them pay attention and what will move them towards a commercial conversation.
2. Turn strategy into execution
You'll take a marketing objective and work out:
- What should we do?
- Why should we do it?
- How should we execute it?
- What will we measure?
- What do we change if it isn't working?
You'll work with our communications and outreach specialists to get the work into the market.
3. Work directly with clients
You'll work with clients to understand their:
- Business objectives
- Target audience
- Positioning
- Marketing priorities
- Current challenges
- Growth opportunities
You'll contribute to client conversations and help translate their business objectives into marketing action.
4. Own marketing outcomes
You'll be expected to understand:
- What we're trying to achieve.
- Which numbers matter.
- Whether the activity is working.
- Where the constraint is.
- What needs to change.
5. Work as part of a delivery pod
You'll work alongside a communications/outreach specialist and interns, with support from the wider Empowrd team.
You'll help keep work moving, contribute ideas, maintain standards and make sure priorities are clear.
6. Stay organised
You'll be expected to keep:
- Asana updated
- Actions clearly assigned
- Deadlines visible
- Client information documented
- Risks surfaced early