Performance Marketer (Min 2 Years of Experience across ecommerce and lead generation)
The Small Business ProjectIf you're applying for this role, please read this entire page carefully before submitting your application. Incomplete applications or applications from candidates who have not followed the instructions will not be considered and will be immediately rejected.
About The Small Business Project (TSBP)
The Small Business Project is an 8-year-old remote marketing team that has worked with over 140 businesses across India and overseas. Over the years, we have grown entirely organically, building a strong portfolio purely through referrals and word of mouth.
Our experience spans industries such as fitness, entertainment, lifestyle, travel, hospitality, ed-tech, e-commerce, and technology products.
We have executed successful campaigns for personalities like Vir Das, Roshan Abbas, and Varun Duggirala, and for brands such as TEDx Gateway, Kommune, Spotify’s P’odium, Spoken Fest, Cosmix, Moonshine, Ecom Express, Bombay Kids Company, Colorbar, The Tamara, and many more.
Role and Key Responsibilities
As a Performance Marketer at TSBP, you will:
- Drive digital marketing performance across platforms using new formats, tools, and data-led strategies
- Set up and optimise paid campaigns on Meta, Google, LinkedIn, and other platforms for e-commerce, event ticketing, and lead generation
- Manage campaigns end to end covering ideation, media planning, optimisation, tracking, reporting, and analysis
- Interpret campaign data and work closely with the content and design team to provide actionable feedback that improves creative performance
- Build targeted marketing programmes using interest segments, behavioural insights, and content affinity
- Manage performance across SEO, SEM, Display, and Paid Social
- Implement and troubleshoot pixels, event codes, conversion tracking, and measurement systems
- Establish processes for ongoing monitoring, tracking, measurement, and optimisation
- Take responsibility for client communication, delivery, and overall accountability
This Job Is Right For You If
- You enjoy working closely with the content team to create performance-led campaigns
- You are a platform geek who loves dashboards, new features, algorithm updates, and anything that improves campaign efficiency
- You enjoy crunching data and translating it into simple and clear insights that guide decisions
- You like structured testing, optimisation, and problem solving
- You value teamwork, accountability, and continuous learning
- You want to build performance marketing strategies that genuinely influence business results
What We Expect From You
- Strong communication skills
- A good eye for design and creative quality
- A growth mindset and eagerness to experiment with new tools and formats
- Knowledge of the latest trends, tools, and optimisation approaches
- Ability to work collaboratively with the team to achieve client goals
- End to end ownership of accounts from setup to reporting
- Minimum 2 years of hands-on experience running ads
- Ability to take full accountability for client results and communication
Who This Role Is Not For
- If you have never run ads before
- If you have less than 1 year of experience running ads
- If you have never managed ad budgets of at least 1,00,000 rupees per month
- If you do not intend to read this full description before applying
This is a full-time position.
Hiring Process
Round 1: Application Form
Complete the application form on this page. Only applicants who fill in all details and follow instructions will be considered. Within 24 hours, you will receive an email stating whether your profile is approved or rejected.
Round 2: Assignment Round
Approved applicants will receive two detailed assignments. You will get 4 days to complete and submit them.
Note: We do not discourage the use of AI tools. The purpose of the assignments is not to check if an answer is right or wrong. It is to understand how you think, how you break down problems, and how you approach performance marketing.
After evaluation, you will receive an email stating whether you move to the next round or are not shortlisted.
Round 3: Live Interview
Selected candidates will be invited for a live interview. You may be asked to perform tasks on the spot. The final selection is made after this round.
Experience Required:
Minimum 2 years of hands-on paid advertising experience.