Full-Time Virtual Assistant (GHL Automation Specialist)
Client Industry: Digital Education / Personal Development
Employment Type: Full-Time (40 hours/week)
Work Setup: Remote
Timezone: North America
Salary 50-60K/ Month
About the Role
We are seeking a highly detail-oriented and technically skilled GoHighLevel (GHL) Specialist to manage and optimize our marketing automation systems, funnels, and CRM infrastructure.
This role is ideal for someone who thrives behind the scenes — building systems that drive revenue, improve conversions, and ensure a seamless customer experience from first opt-in to long-term membership retention.
If you love automation, clean workflows, and turning strategy into high-performing systems, this role is for you.
Key Responsibilities
Funnel Management & Optimization
- Build, maintain, and optimize funnels including:
- Lead magnets
- Low-ticket offers
- Upsells & downsells
- Webinar funnels
- Membership pathways
- Ensure seamless functionality from opt-in → payment → product delivery
- Conduct ongoing testing to improve conversion rates
- Identify and fix bottlenecks to prevent revenue leakage
Email Deliverability & Automation Management
- Build and manage email workflows, sequences, and campaigns in GHL
- Monitor deliverability performance and inbox placement
- Implement SPF, DKIM, and DMARC best practices
- Optimize segmentation, formatting, and sending strategies
- Maintain structured list hygiene and engagement tracking
Lead Capture & Nurture Systems
- Oversee tagging structures and segmentation logic
- Manage double opt-in processes
- Ensure immediate confirmation and proper sequence enrollment
- Maintain clean, organized CRM data
Membership & Subscription Automation
- Build and manage onboarding workflows for recurring memberships
- Configure payment triggers and access permissions
- Monitor subscription health and reduce churn through automation
- Ensure smooth user access and account management
Campaign & Launch Implementation
- Deploy promotional funnels, webinar campaigns, and product launches
- Build upsell sequences and automation paths
- Integrate payment gateways, calendars, and third-party tools
- Conduct pre-launch QA to ensure technical accuracy
Analytics & Performance Monitoring
- Track and report:
- Opt-in rates
- Conversion rates
- Email engagement
- Revenue attribution
- Conduct routine system audits
- Identify and resolve broken automations before they impact customers
CRM & Contact Management
- Maintain clean contact records and tagging structures
- Organize pipeline stages
- Clean and optimize legacy databases
- Improve segmentation accuracy for better campaign performance
Customer Support Coordination
- Respond to inquiries related to:
- Funnel access
- Login issues
- Billing questions
- Digital downloads
- Escalate complex issues when necessary
- Ensure no customer request goes unanswered
Systems Documentation & SOP Development
- Document automation workflows and funnel structures
- Maintain organized process playbooks
- Create scalable systems for long-term growth
Technical Integration Support
- Manage integrations between GHL and:
- Payment processors
- Domains
- Membership tools
- Calendars
- Email systems
- Troubleshoot and resolve system conflicts proactively
Additional Operational Support (As Needed)
- Assist with minor website edits and landing page updates
- Organize launch assets (emails, graphics, PDFs, scripts)
- Support reporting dashboards for leadership visibility
Standards
Qualifications
- Proven experience working with GoHighLevel
- Strong understanding of:
- Funnel architecture
- CRM systems
- Marketing automation logic
- Email deliverability best practices
- Experience with integrations and troubleshooting
- Strong analytical and problem-solving skills
- High attention to detail
- Ability to manage multiple campaigns simultaneously
- Strong documentation and organizational skills
Preferred Skills (But Not Required)
- Experience with membership platforms
- Basic HTML/CSS knowledge
- Experience supporting digital product launches
- Familiarity with revenue tracking & attribution
What Success Looks Like in This Role
- Funnels operate without technical errors
- Email deliverability remains strong and stable
- Leads are properly segmented and nurtured
- Launches deploy smoothly without last-minute issues
- Leadership has clear visibility into performance metrics
- Automation reduces manual workload across the business