Digital Marketing & Lead Generation Specialist for a Special Education Program in Australia (Home Based Part Time)

• Manage and schedule weekly social media content across Facebook, Instagram, LinkedIn, and TikTok.

• Write and publish weekly SEO-optimized blogs on Squarespace.

• Create graphics and short-form content using Canva.

• Manage the weekly YouTube video, including titles, descriptions, tags, thumbnails, captions, and basic editing.

• Repurpose video content into social posts, short clips, blogs, and emails.

• Manage GoHighLevel email marketing, including automations, workflows, nurture sequences, intake campaigns, forms, tags, lists, and pipelines.

• Manage and optimize Google Ads and Meta Ads, including campaigns, audiences, keywords, budgets, creatives, and conversion tracking.

• Manage and update the Squarespace website, landing pages, forms, and general content.

• Perform SEO, including on-page optimization and monitoring search performance.

• Maintain GA4 and Google Tag Manager for accurate conversion and lead-source tracking.

• Track and report lead volume, lead sources, cost per lead, ad spend, and campaign performance.

• Prepare recommendations based on marketing and lead-generation data.

• Research relevant industry/business awards and assist with applications.

• Plan and launch marketing campaigns around the January, May, and September intakes.