The User Profile team manages all aspects of user profiles, from bidding requests to building audiences and applying complex business rules. We interact with several downstream services and stakeholders, including Bidding, Data Science, and other teams. We also own the non-programmatic workflow engine and user segment builder.
Our systems are built in Golang and handle millions of requests per second with an SLA of 100ms. We leverage AWS, Kubernetes, Kafka, ScyllaDB, and other modern tools and databases. It’s important to note that we are a software services team, not a data engineering team.